Premium drinks brand to crack open US market via £1.5m investment

Hackney based premium drinks brand Something & Nothing has secured £1.5m investment to continue the brand’s rapid growth in the UK and capitalise on recent traction in the US.

The new round of funding for the brand is led by Tom Singh’s Rianta Capital, along with founder of Siggi’s Icelandic-style yoghurt Siggi Hilmarsson and Dutch entrepreneur Bart Jan Manten, founder of premium olive oil brand Neolea.

The lead investor in this round is Tom Singh’s Rianta Capital. Tom said: “We see Something & Nothing as having that very rare combination of a fantastic product and a totally unique brand, we believe this combination will see them gain global success. We are very happy to be joining them on their journey”

Siggi Hilmarsson founder of Siggi’s Icelandic-style yoghurt is one of the US based investors who brings his vast experience of launching a successful international brand in the US.

He said: “The strength of the flavours they have created with very little sugar, and their unique brand, positions Something & Nothing as a truly outstanding brand to take on the big sodas and encourage people to consume less sugar.”

The aspiration of the investors is shared by the founders Rupert and Olly, whose vision is to build a portfolio of drinks that become a “healthier, tastier everyday choice for the modern consumer across different occasions, experiences and moments”.

Olly Dixon commented: “We are building a brand that modern consumers not only love due to our natural ingredients and superior taste, but also find aspirational, inspirational and most importantly interesting. We act more like a fashion or lifestyle brand than a drinks brand.

“Due to our elevated flavour, creative packaging and highly considered digital presence, we are creating a brand for the curious and the cultured, building emotive connections, not just selling drinks. The brand love we are cultivating is what will keep us around for a long time.”

Sampling is also a key pillar for the brand’s strategy of expansion. Something & Nothing will be using this investment to sample over 100k cans of Spritz in the UK and US, connecting with commuters, festival goers and experience seekers.

Co-founder Rupert Pugsley said: “We know our Spritz is the best tasting product on the market and we have absolute confidence in the liquid, so the best way to gain more fans is for them to experience it, therefore we are investing heavily in targeted sampling around different drinking occasions.”

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