Member Article

Pro 11 Wellbeing Launch New 2022 Campaign

Britain’s leading health and wellbeing provider, who are based in Yorkshire, have called upon professional sportsmen to launch their new campaign this week.

Pro 11 Wellbeing, the health experts who provide sports and wellbeing equipment to the NHS, professional athletes and coaches, as well as to the public through their online shop, have been at the forefront of their industry for 20 years.

Having been in the industry for so long, the brand knows exactly how to stay ahead of emerging health trends and Pro 11 Wellbeing continue to evolve in line with ever changing science and technology.

This spring, they’ve launched their new campaign, and new line of products, starring rugby league stars Jack Ormondroyd and Jacques O’Neill.

Pro 11 Wellbeing’s managing director, Andrew Dickinson, told us the importance of working with leading sportsmen on this campaign.

He said, “From ideation to product testing, we work with those in the fitness industry day in and day out at every level of our business. So when it came to launching our new campaign, we knew that their involvement was important here too. We’re massive advocates for looking after not just your physical health, but your mental health too and it’s so important to us to align the brand with those who prioritise this too.”

On his involvement in the campaign, Jack said, “ As a professional sportsman it’s important for me to be on top of the latest tools and products for peak physical fitness and performance. But as much as I prioritise my physical health, if my mental health and preparation isn’t at its peak too, I won’t see success. That’s why it’s refreshing of me to work with a brand who focuses not just physical health but mental wellbeing too.“

This month, Pro 11 Wellbeing, don’t only launch their new look, but a line of new products too.

Featured in this release is a brand new collapsable, high density foam roller for deep tissue massage.

Its specially designed 3D trigger points mimic finger massage to quickly target knots and muscle pain. While the innovative 3D trigger points constantly knead the body’s contours and gently stretch the soft tissues making it the perfect product to reduce muscle pain and aid injury recovery.

On this new product, MD Andrew Dickinson said, “We’ve worked with health industry experts to make this design the best it can possibly be and we’re confident that this new product is going to be a hit in the fitness and health industry.” Pro 11 Wellbeing’s new campaign and range of products continue to prove that when it comes to creativity and innovation, the brand continue to be leading figures in the health and wellbeing industry.

This was posted in Bdaily's Members' News section by Laura Robinson .