IKKS brings Parisian fashion to London's streets opening two new stores

French fashion and lifestyle brand IKKS Paris announces the opening of two stores in iconic London shopping destinations Carnaby Street and Kings Road, marking the brand’s entry into the UK. The Parisian brands first shop is set to open at 3 Carnaby Street this May.

The 2,610 sq ft store spans two floors with a full collection of womenswear, menswear, and kidswear. This will be the first permanent UK flagship for the brand. A second 1,300 sq ft store will open at 109 Kings Road in June which will carry the womenswear and junior lines.

IKKS Paris, was founded in 1987 by Gérard Le Goff and offers a full collection of womenswear, menswear, kidswear and accessories. IKKS Paris aims to embolden urban free spirits around the world to rock their lives through creative, responsible, 365-day Parisian fashion.

The new stores have been designed to ensure customers have a “premium experience”, including a lounge area and complimentary coffee for customers as well as regular in-store brand activations including style sessions, talks and personalisation. Natural materials are used throughout the stores.

Ludovic Manzon, IKKS Paris CEO commented: “Carnaby Street is a perfect location to launch our first standalone store in London, as it’s not only an iconic shopping destination, it’s also where we know our target customers are shopping.

“We will follow the Carnaby opening with a second site in the iconic Kings Road and are excited about the next chapter in the brand’s growth strategy.”

The store openings are set against a backdrop of growth over the past 35 years and continued Global reach through the brands online store and the recent inclusion in the first metaverse fashion week where IKKS opened a virtual flagship.

Samantha Bain-Mollison, retail director at Shaftesbury said: “We are delighted that IKKS Paris will open their flagship store in Carnaby. The brand will sit perfectly within the existing retail portfolio of exciting fashion concepts on Carnaby Street that offer customers a point of difference and a premium shopping experience.”

Presenting their SS22 collection in full when they open, the stores will hold UK exclusives, and will include a showcase of their hero ‘Free the Sea’ collection, a sustainable range made using Sequal yarn produced by the Seaqual initiative, which uses recycled plastic waste from the sea with proceeds going to The SeaCleaners NGO.

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