Law firm invests in the arts to creatively communicate commitment to helping clients

‘Fearlessly solving’ – investing in the arts to creatively communicate commitment to helping clients

Square One Law, the North of England’s entrepreneurial law firm, has began investing the arts to develop its brand.

The firm, which has offices in Newcastle, Leeds and Darlington, went to creative agency The Traveller and the Bear for inspiration.

Ian Gilthorpe, senior partner explained: “We, like many of our clients, have successfully embraced change and pivoted quickly during the pandemic, so we wanted to communicate how we differentiate ourselves in a way that makes people think and take notice.”

Claire Knight, co-founder and managing director of The Traveller and the Bear said: “We quickly understood that Square One Law was not like other law firms. They care.”

Antonio Bachini, co-founder and creative director added, “for us, that was hugely rich territory in which to start to develop and tell a powerful story… so we looked for a fearless way to tell their story.

“We immediately knew the artists we wanted to use and brought together leading drummer, Ed Smith, who has played with Geordie rock star Sam Fender, and local spoken poet performer, Lerato Azula.

“The centrepiece of the campaign is a striking film. Ed’s jazz-style drumming is blended with Lerato’s rhythmic spoken word delivery to tell an impactful story that being fearless is about breaking from tradition.”

Gill Hunter, managing partner, added, “the arts are so important to our society, both culturally and economically, which became very obvious during the pandemic when live entertainment was put on hold and the industry was severely damaged, so we really liked the idea of supporting local artists through the development of our brand.

“Creativity is vital in all businesses and this campaign has brought synergy with the arts to highlight our entrepreneurial approach in supporting our clients.”

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