Member Article

Fivetran selected by Snowflake as its Data Integration Partner of the Year, adds new product capabilities

Building on its status as a Snowflake Elite Partner, Fivetran has been named the Snowflake Data Integration Partner of the Year for 2022. The award recognises that Fivetran has demonstrated innovation through Snowflake data integrations, resulting in increased joint customer benefits. Fivetran was also recognised with 10 Snowflake Partner Network (SPN) industry competency badges. Competencies are Snowflake’s newest way of recognising partners that have demonstrated an extensive track record of customer successes within a given industry, further validating and differentiating Fivetran’s expertise within the Snowflake ecosystem. Fivetran badges include: retail and CPG, financial services, manufacturing, technology, healthcare & life sciences, media, construction & real estate, travel & hospitality, consulting & professional services, and education.

Regardless of industry, businesses can’t truly unlock real insights and value from their data unless they have data from various sources – SaaS and databases alike – in one centralised location. Fivetran allows companies to quickly centralise and transform data from both SaaS and on-prem data sources into high-performance cloud destinations, such as Snowflake’s Data Cloud. As a result, companies are able to increase operational efficiency and accelerate data analysis for critical business decisions.

“Airlines require some of the most complex data operations. It’s critical that data from across our organisation isn’t siloed – when data is centralised in one place for analysis, we can maximise its value,” said Ashley Van Name, General Manager of Data Engineering at JetBlue. “Fivetran has helped us to break down existing silos so we can deliver more value to the business. Analysts at JetBlue have access to many more data sets than they did two years ago, with data from over 100 source systems now available for querying in our data warehouse. We see JetBlue’s data stack as one of the most modern data stacks at any airline today, which we attribute in large part to Snowflake and Fivetran.”

As evidence of the rapidly expanding Fivetran-Snowflake partnership, more than 60% of joint customers are syncing databases, with Fivetran syncing an average of 31 TB of data to Snowflake every day. This represents over an 80% YoY increase from 2021. Snowflake and Fivetran have 2,000+ joint customers including JetBlue, WeWork, DocuSign, Square and Autodesk.

“Our partnership with Fivetran makes it easy for customers to seamlessly move data from hundreds of sources into the Snowflake Data Cloud,” said Colleen Kapase, SVP of WW Partner and Alliances at Snowflake. “As a result, we provide our customers with improved data accessibility, allowing companies to make better, quicker business decisions and unlock new insights and opportunities. We look forward to helping new and existing joint customers across industries as we continue to grow our partnership.”

With the launch of the high volume agent Oracle connector by Fivetran, enterprises can easily and securely move information for critical databases to the Snowflake Data Cloud. The new high-volume agent connector employs change data capture (CDC) using transactional logs for incremental database changes with no data loss and minimal impact on the Oracle source environment. Similar to existing Fivetran connectors, the entire process can be implemented in days instead of months, is fully managed and self correcting to address common pipeline issues, such as schema drift, automating those changes into the Snowflake target schema(s).

“The growing number of joint customers between Fivetran and Snowflake is a testament to how well our platforms work together,” said Logan Welley, VP of Alliances at Fivetran. “Stemming from our acquisition of HVR, we added new functionality for database replication and prioritised Snowflake as our first support destination. We look forward to continuing to collaborate with the Snowflake team to help companies across industries gain faster access to data and accelerate data-driven decision making.”

Additionally, joint customers can leverage the Fivetran Metadata API to share information about their data-in-flight from source to Snowflake with their in-house data catalogue. Available soon, customers will be able to share metadata with Fivetran and Snowflake and other joint technology partners, including Alation, Atlan, Collibra and data.world. By increasing metadata visibility, data stewards get a view lineage and can better understand what data is being loaded to Snowflake.

This was posted in Bdaily's Members' News section by P Adams .