Member Article

Pascoe + Tew launches new brand identity reflecting the psychology of connection

Branding and Communications agency Curious has created a new brand strategy for recruitment agency Pascoe + Tew

Pascoe + Tew, the recruitment agency with a psychology methodology focus, has been working with creative branding and communications agency Curious, to refresh its brand and stand out in the world of Executive Search. Curious has worked with the agency to develop its brand strategy and identity with creative assets that will be used across all media channels, advertising and social media.

Curious aimed to bring to life Pascoe + Tew’s core purpose, in humanising the process of Executive Search. In a stripped back format, Curious created a series of clean photography with tongue in cheek illustrations to remove the complexity and corporate language in the recruitment world. The creative showcases Pascoe + Tew’s personality, as well as its ethos of “doing things differently”, lending it to stand out from traditional recruitment companies.

Pascoe + Tew use technology to drive traditional methods of recruitment. The agency prioritises human connection to create perfect matches for their clients, and has a 100% success rate. Its Humanology approach - a blend of psychology and technology - first creates connections with each individual, then uses technology to drive talent forward.

Alistair Pascoe, Managing Director at Pascoe + Tew said: “The whole Curious team are extremely good at what they do and take great pride in every output. I have no hesitation in recommending them as a brand partner and look forward to continuing the partnership as we evolve over the years to come.”

Nikki Cunningham, Managing Director at Curious said: “Creating connections and forming relationships is at the heart of Pascoe + Tew, and we’re proud to help drive this narrative. Being able to produce such a creative brand in an unsuspecting category is a testament to our own relationship with the company, and we’re excited to continue our work with them”

About Curious Curious is a creative branding and communications agency – a company of creative thinkers, strategists, designers, digital innovators, problem solvers, passionate about building meaningful connections between brands and consumers. Its sense of curiosity brings brands to life, gets them talking, and makes sure they’re heard above all that noise. Curious can launch, re-launch or reposition a brand. (Or simply give it a little dusting off.) And continue the journey throughout the whole communications mix. It’s been curious about everything from premium beers and ovens to communications, technology and law for 20 years.

About Pascoe + Tew Pascoe + Tew is a recruitment agency. It builds true partnerships with its clients across industries, across functions, across the world. Pascoe + Tew is highly trained in psychology methodologies - a deep understanding of people, knowledge and valuable insights deliver culturally right candidates for its clients. Pascoe + Tew fully understands what’s needed to accelerate companies forward, to achieve ambitions, to flourish and grow.

This was posted in Bdaily's Members' News section by Business News .