Partner Article

Intelligent Self-Service experts, 4 Roads, creates experiential design consultation service for British luxury interiors & lifestyle brand

Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads.

Situated in “The Playroom”, the specially created moodboard from 4 Roads will enable customers of the British luxury interiors & lifestyle brand to visualise dream concepts on a true-to-life scale, before making a purchase - all while being able to touch and layer fabric, paint and wallpaper samples in real life.

Customers and House of Hackney consultants will be able to use the 4 Roads innovation to create “product shortlists”, either from home or in-store, which can then be projected onto The Playroom walls, in order to aid decision making.

Javvy Royle, Founder, House of Hackney, commented: “We’ve always thought outside of the box. Although we are inspired by the artistry and craftsmanship of the past, we want to align this with pioneering innovation. It’s also always been important to us that we really get to know our customer and their interior dreams when working on a project with them. This new chapter and our move to St Michael’s felt like the right time to craft a piece of technology that brought our collections to life and enhanced our customers’ experience.”

Rob Nash, Founder and CEO at 4 Roads, added: “House of Hackney prides itself not only on selling high quality products, but also on advising customers to make the best choices for their home. This new experience will take House of Hackney’s customer service to the next level. We are delighted to work with such an esteemed brand on our first experiential retail project and look forward to seeing how it adds value to their business.”

This was posted in Bdaily's Members' News section by Eugene Clark .