Member Article

The Armstrong Partnership strengthens senior team with trio of promotions

Chester-based full-service B2B marketing agency, The Armstrong Partnership, has announced a new director of CGI and video, as well as two new account directors, following a number of internal promotions.

Former account managers Becky Small and Katie Roberts become account directors, while Ed McIver becomes director of CGI and video, after overseeing the agency’s 3D and animation department for the last six years and growing the team to eleven.

The agency is also investing in new talent across; digital, client services and business development, following positive growth in 2021.

Chief executive Daniel Owen said: “Armstrong is continuing to invest in our team, new talent and technology as we continue to enhance our support for our customers across the world. Becky, Katie and Ed have played a vital role in our success, further developing our client relationships and helping guide the creative teams towards delivering some of the best quality work we have ever produced. They thoroughly deserve these promotions, all three are integral to the business and I am excited to see what the future holds for them at Armstrong as the business continues to grow.”

CGI and video have become favoured with Armstrong’s industrial clients, particularly those involved in automation and technology, and Ed aims to integrate the agency’s work further, expanding the agency’s offering to its clients. “Being able to integrate video and CGI is a really exciting opportunity and will allow us to create a new client offering. It also aids our customers;’ sustainability ambitions as we no longer have to transport machinery all over the world for a shoot. We can composite animated products and technology into real footage, which saves on time, transport and ultimately reduces carbon emissions,” said Ed.

“The agency has gone from strength to strength in recent years and it’s been great to be part of that journey. Our clients are so varied, which is a dream from a creative point of view. Our clients make highly technical products and what Armstrong offers is the ability to present technology and machinery in a unique and arresting way. We are adept in working with industrial brands and feel we bring a new energy to different industries that have may have previously taken a traditional approach to product marketing. I am delighted to be part of Armstrong’s journey and I am looking forward to the new challenges in a wider role,” he continued.

Founded in 1991, The Armstrong Partnership delivers brand strategy and development, creative services, digital, and CGI and motion projects for its international B2B client base. Clients include Kawneer, Encirc, Bucher Emhart and SORG.

This was posted in Bdaily's Members' News section by Ian Jones .