Member Article

Hampshire buyers most likely to pull out of a property with slow broadband

Homebuyers in Hampshire are more likely than their neighbouring counties to withdraw from a property purchase if the broadband speed was too slow, according to a recent survey from Barratt Homes.

With connectivity now a crucial part of many people’s lives, the leading housebuilder’s research suggests it is also a hugely important factor when choosing a new home.

In a survey of 1,000 people carried out by Barratt in May 2022, respondents living across the south coast were asked “would you pull out of a property purchase if you found out it had slow broadband speed?”

Over half of respondents (55%) living in Hampshire said they would, in fact, turn their backs on a property if it meant they’d have a slower connection to the Internet, compared to 50% on the Isle of Wight and 51% in neighbouring Dorset.

Portsmouth residents were most likely to pull out (57%), followed by Southampton (55%) and 51% in Winchester.

Surprisingly, retired people were one of the most likely groups to withdraw for slow broadband with 67% saying they would not proceed, second only to students (80%) but more than those who work from home full time (62%) and work from home part time (45%).

With the pandemic emphasising our need for reliable, secure, and fast broadband, Tammy Bishop, Barratt Homes Sales Director, Southampton Division, said it’s no wonder it’s becoming a huge factor when buying a home.

She said: “It comes as no surprise that broadband speed is impacting a buyers’ choice of property. With more people moving to remote working since the pandemic, and streaming services, such as Netflix, becoming the norm, connectivity is being put firmly into the category of essential utilities like electricity and water.

“It is also interesting to see that retired people are wanting to stay connected too – possibly brought about by the need to keep in touch with friends and family remotely during the Covid lockdowns.”

Barratt Homes is building new homes across Hampshire, all benefitting from high-speed broadband. What’s more, at Harbour Place in Bedhampton, residents can enjoy immediate access to superfast gigabit broadband from the moment they move in.

In line with government targets for 85% of homes to have gigabit broadband access by 2025, Barratt is leading the way by announcing that all its new sites will include this new future-proof broadband service.

This was posted in Bdaily's Members' News section by Barratt Homes .