Southampton Football Club announces JD as its new Official Sleeve partner

Southampton Football Club has announced JD, the globally operating branded sports-fashion retailer, as its new Official Sleeve partner for the 2022/23 season.

As part of the partnership, Southampton FC has signed a one-year agreement which will see JD become the official sleeve partner for the Men’s First Team, B-Team, Under 18’s and all Academy teams.

Sarah Batters, Southampton FC partnerships and marketing director, said: “We’re delighted to welcome JD as our new sleeve sponsor. JD is one of the world’s leading retail brands, with exciting aspirations. As a leader in youth fashion, their values align perfectly with our vision of developing young talent and turning potential into excellence.

“We look forward to working with JD in bringing this partnership to life for our fans over the coming season through a range of different activations.”

Nadia Kokni, JD global marketing director, added: “This is a really exciting partnership for JD, especially our local stores in Southampton, and we feel the Saints are a great fit to showcase the JD brand on the pitch around the world.

“The club’s connection to the fans and the continued level of talent that the academy produces align with our brand and we are excited to be able to work together to bring this sponsorship to life.”

All fans who purchase any of the Southampton FC 2022/23 replica kits will be able to go into the Southampton FC stadium store and Marland’s store to have the JD branding applied to their shirts free of charge from this weekend.

Additionally, to celebrate the new partnership Southampton FC and JD will be giving three “lucky fans” the chance to win a bundle including a signed shirt, £200 JD gift voucher and two Hospitality tickets for the Halo Lounge.

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