Member Article

Objective creates £1 million plus sales leads in B2B focus shift

AWARD-winning Sheffield creative marketing agency Objective has generated more than £1 million worth of qualified B2B sales leads on behalf of clients after becoming the first agency in the UK to launch a search engine optimisation service specifically designed to generate growth in that area.

A recent major investment in people and infrastructure, following on a 35 per cent business boom in the last financial year, has seen the company now place a 100 per cent focus on B2B development.

The Objective team, accredited by organisations including Google, has developed an SEO strategy that combines technical on-page fixes with content sharing and link building .

In addition, the Objective team develops more engaging content as it works exclusively with B2B clients, improving the organic ranking of websites in search engines like Google, with higher ranking websites receive significantly more B2B sales leads.

The specialist team has already successfully delivered B2B marketing campaigns on behalf of hundreds of clients in the construction and home improvement sector, including Assa Aboly, Kingfisher Lighting, OSO Hotwater, SIG and Turner and Townsend.

And its B2B SEO and PPC services have generated more than £1.6 million of qualified B2B sales leads on behalf of one leading construction sector client in particular.   Objective Managing Director Dan Broadbent commented: “Our industry has traditionally focussed on B2C lead generation but as the UK’s fastest growing B2B creative marketing agency we are proud to launch the first SEO service designed exclusively to generate more B2B sales leads.

“Our Google accredited team better understands B2B products, services and sales processes.

Ultimately, B2B SEO is a more effective way to generate more B2B sales leads and we have generated more than £1 million worth of qualified B2B sales leads on behalf of several B2B clients.“

This was posted in Bdaily's Members' News section by John Highfield .