Member Article

Charles Tyrwhitt unveils first of its kind store at centre:mk

British menswear brand, Charles Tyrwhitt, has officially unveiled the first of its new store design at centre:mk, one of the top 10 retail destinations in the UK.

As the debut location for its new store format, Charles Tyrwhitt centre:mk paves the way for a widescale roll out for the brand’s UK portfolio. The 1,455 sq ft unit, located at 27 Silbury Arcade, showcases the brand’s full collection of high-quality British menswear, including shirts, suits, casualwear, shoes and accessories.

As trends in menswear have adapted post-pandemic, especially regarding what men wear to work, this new store focuses on smart product for a versatile work life. Expect both formal and casual designs that are made to be dressed up and down to support men through their working day.

Designed in house, Charles Tyrwhitt’s ethos of ‘making it easy for men to dress well’ is demonstrated not only through their extensive and versatile product range, but also through its highly-regarded one-on-one styling appointments and made-to-measure custom shirt services available in-store – as well as new technological features, including digitalised visuals within the shop windows.

Charles Tyrwhitt joins a number of other luxury retailers at centre:mk’s premium retail area Silbury Arcade, complementing leading brands such as Hawes & Curtis and The White Company. The opening follows the latest news that luxury diamond, jewellery and watch concept, Loupe, launched their latest store at centre:mk’s Silbury Arcade.

Kevin Duffy, centre:mk’s Centre Director, commented: “We are delighted to welcome Charles Tyrwhitt to Silbury Arcade as the debut location of the brand’s new store format, one which is a clear response to changing consumer demand and builds a closer connection with the brand’s audience. To be selected for the first in this new roll out is a proud moment for us and further strengthens centre:mk’s position as a top 10 retail destination in UK.”

Joe Irons, Chief Marketing Officer at Charles Tyrwhitt, added: “The centre:mk opening is a major milestone for Charles Tyrwhitt, as we open our first new store since 2018 and welcome a debut retail format, allowing our customers to experience the brand in a new and improved way. For us, the destination of choice had to be centre:mk due to its loyal visitors, as well as the brand’s ties to the city.”

MMX Retail and CBRE acted for centre:mk. WRC represented Charles Tyrwhitt.

This was posted in Bdaily's Members' News section by Nick Thornton .