Member Article

B2B provocateurs alan. launch Integrated Intelligence

New research division aims to revolutionise approach to B2B Marketing.

B2B marketing specialist alan. today announced the launch of Integrated Intelligence - a new research division aiming to fundamentally change how B2B marketers understand their industries.

Led by Research and Intelligence Managers, Josh Cohen and Emilie Pirson, Integrated Intelligence will focus on providing B2B clients with market analysis, profiling & targeting, and brand measurement. It will give B2B clients the same access to the sorts of brand, audience and market insight that B2C clients take for granted.

Josh Cohen, Research and Intelligence Manager, said: “We want to drag B2B into the world of modern marketing, and the launch of Integrated Intelligence will do just this. We believe that much of the research we’re offering our clients is barely existent in the B2B world, meaning many B2B brands are walking into their business decisions with half the map - blind to risk, nuance and opportunity. We now have the tools to help them better understand their worlds and be more provocative in their marketing approach.”

Integrated Intelligence will enable alan. to challenge outdated models of thought commonly used in B2B marketing, and utilise the three following methods to provide the knowledge and advice to their clients to make more incisive business decisions.

• Market analysis - to understand the complex dynamics of the business landscape as well as identify, understand and evaluate market threats and opportunities to better understand the needs of the marketplace and predict trends.
• Profiling and targeting - to better understand customers’ needs and priorities, segment audiences for more effective messaging strategies and tighten targeting pools.
• Brand Measurement - to effectively track client’s campaigns, understand perception of brands and identify brand health threats and opportunities.

Commenting on the launch of Integrated Intelligence, Michael Richards, MD said “alan. agency exists to shake up the world of B2B and our Integrated Intelligence offering is the next step in our manifesto to challenge our clients’ reality. We’re asking our clients the difficult questions to get to the root of their problems, to then assemble a new body of knowledge rooted in truth and give B2B the credit it deserves.

“We have successfully proven our research-first approach on clients including Google, AWS, Schroders and Investec and now it’s time to be able to unleash this game-changing offering to the wider B2B world.”

This was posted in Bdaily's Members' News section by Business News .