London startup raises £865k funding round to “help the 300 million gamers worldwide”

LF.Group, an all-in-one free-of-charge SaaS platform for gaming communities, has announced a $1m (approx. £856k) pre-seed round raised from VC firm Grishin Robotics.

The company aims to help the 300 million gamers worldwide to find teammates and join forces on their way to better results in online games. LF.Group is a complete software toolkit that gives gaming communities the power to host events, recruit players and organise activities in an “easy and secure way”.

LF.Group was founded by a team of executives: serial entrepreneur Alexey Moiseenkov, who previously launched Prisma Labs and Capture Technologies, Dmitriy Beseda and Alexander Karetin, co-founders of Overgear, and Stas Kapinus, founder of eStreams, an analytics platform for in-game broadcasting and in-game streams.

In 2022 the company achieved widespread adoption among MMO gamers and grew organically to serve in-game communities and players of different skill levels. Today it is a standalone and scalable product with 50,000 gamer profiles and over 200 teams on the waitlist to start recruiting newcomers.

Earlier this year LF.Group successfully came to partnership agreements with various streamers and top guilds of World of Warcraft, including Echo and Method. Every guild is able to easily set up a community page and use it to search for the new players to join the roster.

Co-founder Dmitriy Beseda, for whom LF.Group became the fourth gaming-related business to run, elaborated: “As a person with more than 20 years of gaming experience, I even met my wife in a game! I’ve always missed the proper tool to gather with the new teammates I want to play with.

“Most of the solutions we compete with today are the in-game search bars or looking-for-group threads on forums. They are either built for instant gaming or lack the wide range of parameters for selecting new players for your team”.

To date, the platform is home to potential teammates in World of Warcraft, Lost Ark, League of Legends, and League of Legends: Wild Rift. The list of featured games will expand till the end of 2022.

The round of funding from Grishin Robotics will be used to extend community support and build new features on the platform such as a news feed with the latest updates from organisations and AI helper that suggests the best job opportunities for players.

By Matthew Neville – Correspondent, Bdaily

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