UEFA extends partnership with North West based search marketing agency

UEFA has extended its brief with award-winning search agency Click Consult to implement technical strategies that will continue to support UEFA’s wider business requirements with SEO, content strategy and user-focused content.

Cheshire based Click Consult will be supporting UEFA with the creation of editorial content to achieve maximum engagement, to meet best SEO practices as well as positioning UEFA well in search engine results regarding competitive keywords, and also to monitor performance and advise on targets and actions to improve practices.

The governing body of European football began working with Click Consult in 2021. Following the end of the previous contract, UEFA is to continue working with Click Consult into 2024, having been “delighted with the high standard of work” produced during the initial contracted period; UEFA is to keep building on that relationship with the agency.

Founded in 2003 and boasting full accreditations from a range of search agency partners, and a team of professionals specialising in Organic Search (SEO), Paid Media (PPC), Content Marketing, Social Media and Analytics; Click works to meet client needs and claims to “continually strive to improve knowledge in all things search”.

Mark McGonigle, search strategy director at Click Consult, commented: “We are extremely pleased that UEFA is continuing to work with our team. Being placed in the North West, football is rooted in our core.

“Many of us grew up watching the beautiful game, having a passion passed down for generations, so it is an honour for us to continue working with UEFA to support their wider teams to deliver core services through utilising Click’s technical expertise and capabilities to facilitate UEFA’s wider business requirements.

“With the recent success of the Lionesses in the Euros 2022, and the new Champions League, Women’s Champions League, Europa League and Europa Conference League seasons, we’re looking forward to collaborating with UEFA to keep continually driving the search marketing success of the governing body in the run up to EURO 2024.”

By Matthew Neville – Correspondent, Bdaily

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