Manchester legal acquisition specialist rebrands to reflect next phase of growth

Manchester-based customer acquisition specialist for the legal sector, mmadigital, has announced it is rebranding to Blume to better reflect what it stands for as a growing and diverse business.

Blume’s new corporate image and identity represents an ambitious and refreshed strategy of expanding its product offerings to existing clients. The combination of tech, data and people sets the business apart from competitors and has been the driving force behind the rebranding efforts.

Brand agency, Studio North, worked with a core team at Blume to devise and execute the strategy.

Debbie Britton, chief marketing officer, Blume, said: “We feel the new name, as well as the standout brand identity and website demonstrates how the business has evolved and will help Blume scale in the future.

“The new brand is fresher, more modern and echoes who we are – a forward-thinking business, investing in our people and embracing innovation and technology while never losing our personal approach.

“Having conducted in-depth client and employee research to understand what was needed to help lead to our new brand identity, feedback included praise for our culture, our people and customer service. We wanted to maintain this spirit, and the focus was to define, nurture and articulate our brand DNA, which I feel Studio North and our branding team have done seamlessly.”

Dez Derry, founder and CEO of Blume, added: “While our name and look have changed, our commitment to our clients’ success will never change. Looking ahead is business as usual with the same expertise and specialist service offered to our law firm clients in the same professional and friendly way they have come to expect.

“We are broadening our footprint in the customer acquisition field to encompass data and tech enhancements and our new branding and evolving positioning perfectly illustrates our drive and ambition.”

Blume currently employs 100 people at its office in West Didsbury and the business is currently in acquisition talks amid plans to reach £30m turnover by the end of 2023.

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