Digital marketing agency moves into larger London office after hitting 100 headcount

Nottingham and London based digital marketing agency Impression has reached a headcount of 100, with the milestone triggering a move to a larger office space in London.

Alongside its Nottingham HQ on King Street, the agency opened its London office, located in Borough in June 2021 but has now outgrown the space following a surge of new hires. The agency now has 80 staff based at its Nottingham HQ and 25 in its new, larger Borough location.

The rapid growth of its client portfolio in 2022, including appointments by brands such as Norse Atlantic Airways, The Access Group, HyperJar and eflora, part of Interflora, has fuelled the need to hire.

In the past quarter Impression has added 12 new hires to its team, alongside significant investments in its wider offering, bolstering its strategy and solutions department in addition to its growth team and operational functions.

It has also significantly added to its employer value proposition, developing its benefits package and implementing new internal policies, with the addition of private medical insurance, pregnancy loss leave, life leave and enhanced flexible working options.

Investing in its people will remain a “key strategic priority” for the business, with it currently seeking to recruit a learning and development specialist who will play a pivotal role in devising and delivering a training programme to support retention and drive new talent acquisition.

Commenting on the new hires and Impression’s growth ambitions, Zoë Ogden, people director at Impression said: “Reaching 100 staff is really exciting both for us as an agency and also for our clients who benefit from top talent working for their businesses.

“This year, in particular, we’ve put a huge amount of time and effort into making Impression a great place to work, collaborating with our people to create an inclusive, market-leading offering.

“Whilst the current landscape looks uncertain, Impression still has ambitious plans and looks set to achieve 35 per cent growth in 2022, and core to achieving this is a focus on its people as a priority.”

By Matthew Neville – Correspondent, Bdaily

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