This week's London appointments

This week’s round up of London appointments includes Tyto, Bidstack and Nexus Planning. Read on to find out more.

Three senior appointments and seven senior promotions, Tyto

Pan-European PR technology agency Tyto, has announced three senior appointments and seven senior promotions as it scales to meet the growing demand from clients for more efficient European reach.

Nick Taylor joins as senior partner, head of corporate, from Ballou PR where he served as MD for the UK. Liz Mead joins as a Director from Motorola Solutions, where she was communications lead for the UK and Africa. Sophie Banda strengthens Tyto’s pan-European media unit by joining as associate director, media strategist.

These external appointments have been complemented by growth from within, as Silke Rossmann is promoted to Senior Partner, Head of Client Operations; Lavinia Haane and Lauren Armour to Director; and Shamina Peerboccus, Bastian Meger, Morad Salehi and Lucy Marinova to Associate Director.

Nick Taylor commented: “Real innovation in the communications agency operating model is rare. In less than five years Tyto has redefined how cross-border PR mandates can be delivered. Tyto’s clear plan for growth alongside industry-leading client and staff retention were key factors in my decision to join the senior team.

Liz Mead added: “Having worked on both sides of the client-agency fence there’s a desperate need for fresh ideas and approaches for how to manage complex pan-European campaigns. Tyto has disrupted the European agency model and built an offering that’s tailored to the needs of today’s modern enterprise.”

Jude O’Connor, Bidstack

Bidstack, the in-game advertising and video game monetization platform, today announces that Jude O’Connor joins the company from AdColony as chief revenue officer. A 20-year adtech professional, Jude joins Bidstack after more than seven years at AdColony.

During his tenure, he transformed the business into a two-time winner of AdWeek’s Mobile Ad Network of the Year award before leading the company to a $400m exit in 2021. Prior to entering the gaming space, O’Connor worked at pioneering internet companies like Yahoo and AOL.

Jude commented: “We’re approaching an inflection point where brands are ready to be part of the immersive, multi-touchpoint experiences that gaming offers at scale.

“Bidstack has spearheaded the growth of native formats, and its tech enables the cleanest and smoothest native in-game experience available in the market. I’m always attracted by the potential to build a business, and Bidstack is primed to power the next phase and evolution of video game advertising across all platforms.”

James Draper, founder and CEO of Bidstack, said: “I’m really excited to welcome Jude to Bidstack. Jude has an unrivalled track record of establishing and scaling businesses in the gaming and adtech space, and I look forward to working with him to help execute on our commercial vision, together.”

Kiri Shuttleworth, Nexus Planning

Award-winning independent planning and research consultancy, Nexus Planning has appointed Kiri Shuttleworth as associate director in its London team. Kiri joins Nexus Planning with 10 years’ diverse experience gained in the public sector whilst working for Local Authorities in Wales and London.

As associate director, Kiri will be supporting Nexus director and London lead, Nik Smith, and the wider team on both Nexus’ public sector clients as well as a range of developer and investor projects.

Prior to joining Nexus, Kiri was Head of Strategic Development and Delivery at London Borough of Hounslow, leading the Strategic Planning Team in managing strategic and major development schemes on key sites in the borough, alongside managing the Urban Design Service.

Nik Smith director at Nexus Planning, London commented: “Kiri’s significant and varied experience is set to enhance and complement the highly established skillset of the London team. We’re delighted to welcome Kiri as part of our growing team.”

Kiri added: “I’m looking forward to embracing this exciting new role and having the opportunity to utilise my varied public sector development planning expertise.”

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