London hotel launches new campaign

Andaz London Liverpool Street a Hyatt concept launched its first collaborative brand awareness campaign, #BeWhoYouAre.

While the key pillars of luxury hotels include providing quality, consistency, service and emotional connection, Andaz London aims to build on this message by communicating uncompromising comfort in every aspect as anyone who walks into the hotel is encouraged to embrace their style and attitude when visiting the hotel.

Conveniently situated in one of London’s cultural hotspots, Andaz London’s goal is to celebrate creativity and individuality, inspiring others to: “Be yourself in a space free of both physical and mental barriers designed to accommodate you. Find comfort in the person you are at Andaz London #BeWhoYouAre”

“We believe that self-expression is just as important as a comfortable space. At Andaz London, indulge in a plush bed for a luxurious night’s sleep, tastes that satiate your palate, and room to be your authentic self without hesitation.”

The participating brands include the likes of Danshan, Lula Laora, Electronic Sheep and the Black Girl Knit Club, who have shared valuable insights into their journeys to creative self-expression and provided pieces from their collections to be featured in the campaign.

The campaign kicks off with an online launch to showcase the stories of Andaz London team members, guests and partnering influencers and brands, and their journeys to self-expression across the hotel’s platforms. Highlighting the sense of community the hotel fosters, guests and followers are encouraged to get involved in the campaign, sharing their personal stories for a chance to win a stay at the hotel.

Following the online launch, the campaign continues with an invite-only press event on 12th October 2022, which allows attendees to understand #BeWhoYouAre further with the launch of the campaign video, alongside the creative work of the participating fashion designers and sponsors. This campaign will play a significant role in many of the hotel’s activities leading up to Christmas.

Mario Flanagan, general manager at Andaz London commented: “Andaz London is so much more than just a hotel. We are incredibly excited about this campaign and to have the opportunity to spread this important message around the city and beyond.

“Every Andaz hotel aims for guests to arrive as visitors and leave as locals, embodying the local area at every opportunity. Partnering with so many incredible East London brands for this campaign is so important to us at Andaz London. We can’t wait to get started with #BeWhoYouAre. This is going to be a hugely exciting few months - we have lots planned and I know this is just the beginning.”

By Mark Adair – Correspondent, Bdaily

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