Second travel acquisition for London based The Booked it Group

Tech firm The Booked it Group has strengthened its travel credentials after acquiring luxury operator More Life VIP. The news follows The Booked it Group’s acquisition of award winning travel brand Party Hard Travel in April.

More Life VIP is a fairly new entrant to the luxury travel sector, launching in 2021 to cater for younger consumers with a focus on luxury destinations, accommodation and experiences. The luxury travel brand also has a media side to the business, working with high profile creators and influencers, including Emily Shak, Eva Apio, Sherlina Nym and Mya Mills.

Previous More Life VIP influencer campaigns have included partnerships with Palazzo Versace Dubai, Five Palm Jumeirah, Five Jumeirah Village, The Biltmore Mayfair, LXR Hotels & Resorts and Calista Luxury Resort in Turkey. They have also run content campaigns with the likes of Ushuaïa Ibiza Beach Hotel, Bless Hotel Ibiza, Marbella Club, Puente Romano and Nobu Marbella.

The Booked it Group’s existing stable of brands includes social platform Licklist with its focus on the night time economy, and Booked it, providing technology solutions to the leisure, activity and hospitality markets.

Since its acquisition by The Booked It Group in April, Party Hard Travel has delivered a strong 2022 summer season, taking 10,000 new bookings in less than 3 months, and adding urban club night Agenda to its event package. Co-founder of Party Hard Travel, Nathan Cable, also joined The Booked it Group’s Board of Directors.

Brad Nobbs, CEO and co-founder of The Booked it Group said the arrival of More Life VIP to its stable of brands is part of its strategy to revolutionise the travel sector through technology: “The Booked it Group’s expansion into the travel sector was a strategic move to utilise our forward thinking technology within a new market.

“Since acquiring Party Hard Travel, we have leveraged our extensive marketing suite to power 2022 bookings for the brand. We’ve also worked alongside multiple venues in the travel space, such as nightclubs, experiences, events and hotels, helping them to maximise their potential through innovative solutions to booking, ticketing, marketing and web services.

“The acquisition of More Life VIP further strengthens our position within the travel sector. One of More Life VIP’s strengths is its differentiation within the market, catering to a younger, discerning audience ready to experience the world’s best hotels and experiences.

“Influencer activity has been a part of Booked it’s offering for some time, allowing venues to connect with influencers in their locality, from regional micro-influencers to high profile creators. This is a key synergy with More Life VIP, with significant opportunities to extend and expand this offering with elite level influencers.”

Aine McKenna is the general manager of More Life VIP and said: “More Life VIP redefines luxury travel, showcasing the most sought after destinations and prioritising the experiential. We work with tourist boards and hotels to create campaigns with high profile, well respected influencers. Through our campaigns, we provide travel inspiration for our target audience of younger consumers seeking luxurious breaks.”

By Mark Adair – Correspondent, Bdaily

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