New Camden development puts buyers amongst “London’s most exciting neighbourhoods”

Vistry Ventures is seeking to redefine city living in “one of the most sought-after and culturally significant” enclaves of London with its newest landmark development, Verdica.

Set around a courtyard garden in the “vibrant” area of Camden Town, Verdica will offer studio, one and two bedroom apartments. Interior spaces have been crafted to be “understated and sophisticated”, free from visual clutter and to endow occupiers with a feeling of “sanctuary and refuge” from the town at its doorstep.

The design includes high specification integrated appliances complemented by underfloor heating throughout and bespoke storage and fittings. Verdica’s architecture takes inspiration from the enduring quality of London’s classic mansion buildings, with glazed bricks used to denote its entrances.

Famous for its rich musical history, diverse culinary offering and avant-garde fashion, Camden Town is an “energetic and prime” London location. Surrounded by the refinement of Regents Park, Belsize Park and tranquillity of Primrose Hill, Verdica puts buyers at the heart of some of London’s “most exciting neighbourhoods”.

The area enjoys transport links in the heart of Zone 2, connecting buyers at Verdica to the centre of London via the Northern Line which recently underwent a £1.1bn extension, adding two new underground stations and filling an important gap in the transport geography of central London.

Verdica also provides direct access to educational centres including UCL (five minutes), Central St. Martins (seven minutes), King’s College (19 minutes), LSE (19 minutes), Imperial College (23 minutes) and Queen Mary (25 minutes).

Jai Gill, sales director for Vistry Ventures, commented: “With Verdica, we wanted to create a tranquil enclave that seamlessly blends in, giving buyers at the development a peaceful oasis from the energetic London lifestyle that sits at its doorstep.

“Camden is a hotbed for creativity and community and offers buyers at Verdica a unique vantage point to discover and enjoy some of the most exclusive cultural and lifestyle events and destinations.

“The development’s location and the high-specification of build is already attracting significant interest from overseas buyers which we expect to continue to grow and flourish.”

Richard Pine-Coffin, director-residential at JLL, added: “Verdica is one of the most exciting new London residential development launches taking place this year. It is a place that maximises the opportunities offered by increasingly flexible lifestyles, and has been carefully designed with comfort, elegance and complete user convenience in mind.”


By Matthew Neville – Correspondent, Bdaily

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