“Pioneering” partnership to support young music artists taking advantage of NFTs

A “pioneering” partnership between digital collectibles platform PopEx and Tileyard London aims to support artists to harness the Web3 “digital revolution” sweeping the music industry, and take control over their work, career and income.

PopEx and Tileyard will bring together their experience as artists, producers, writers and music industry executives to mentor young people entering the industry so they may create “meaningful and sustained” careers in the business.

PopEx and Tileyard share a long-standing commitment to nurturing the next generation of industry talent, helping them to navigate the well documented challenges artists face.

One answer is for artists to create non-fungible tokens (NFTs) and other exclusive items and experiences. These allow for “more authentic, genuine” creative expression, making it easier for artists to realise their creative potential. For fans, this is a way to own authenticated limited-edition work by their favourite artists, and even a stake in the artists’ royalties.

Matt Bond, founder PopEX, commented: “In many ways, artists have had to replace the commercial, creative and management support structures enjoyed by previous generations.

“There are enormous opportunities emerging from technologies like Web3 that will empower artists to create their own channels to generate revenue and forge meaningful connections with fans.

“In partnering with Tileyard in creating this education initiative we provide young people with mentoring from the world’s largest community of independent artists, creatives and businesses to unlock the power of Web3 to support their aspirations in the music industry.”

The programme starts with the basics, introducing Web3 and NFTs and busting the jargon and associated myths. It then goes on to explore opportunities in music and the future of fan engagement, provide practical advice on getting started, including minting processing and editing NFTs, and sharing success stories.

As well as helping new artists successfully break into the NFT space, the programme aims to create a lasting educational legacy for young people entering the music industry.

It is being run by a team of Web3 innovators, investors and artists, including musician, entrepreneur and PopEx founder, now CEO, Matt Bond, musician and producer Mark Hill (The Original Artful Dodger), venture capital specialist Scott Collen, Web3 advisor and female tech icon Ioana Surpateanu, and Marta Galuszewska, winner of The Voice Poland.

The project kicks off in The Gallery at Tileyard Studios in London on the evening of Wednesday November 23 with a panel discussion followed by an exclusive after-party with performances from Mark Hill and DJ, KRYSTAL ROXX.

By Matthew Neville – Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →