Member Article

Fabulosa Celebrates International Sustainable Cleaning Certification

Fragrance-led home and lifestyle brand Fabulosa has been certified for its commitment to the Charter for Sustainable Cleaning, a flagship initiative led by the International Association for Soaps, Detergents and Maintenance Products (A.I.S.E.) which is dedicated to driving improvement in sustainability across the cleaning and hygiene industry.

To achieve the coveted certification, the firm has undergone rigorous checks by an external verifier, demonstrating its effective implementation of Charter Sustainability Procedures (CSPs) and commitment to creating sustainably manufactured household cleaning products.

All products across Fabulosa’s extensive range will now carry the Charter conformity mark, signifying the brand’s compliance with the Charter requirements to stakeholders, retailers and consumers, as well as its dedication to continuous improvement in its environmental practices and impact.

Launched in 2005, the Charter is the A.I.S.E.’s comprehensive sustainability assurance scheme, fostering high-level industry standards and facilitating a common industry approach. It is open to all businesses, including manufacturing companies placing products directly on the market and distributors who wish to apply the Charter to private label products.

Adam Burnett, Group Marketing Director at Fabulosa, comments: “The Charter for Sustainable Cleaning plays a critical role in driving sustainable progress in the industry, delivering tangible benefits to society and we are immensely proud to be able to say that Fabulosa is a part of this, striving to make a difference.”

Adam continued, “Led by our Quality Manager, James Lomax, the team has worked incredibly hard to achieve this certification, demonstrating not only our compliance with the highest industry sustainability standards but that we will also continuously seek further improvement of our sustainability profile.”

Established just over three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. It’s not only achieving more liquid volume share than all other liquid disinfectants brands, but with its unique prolific new product development (NPD) drive, the business has recently become the UK’s number one privately-owned brand in the entire cleaning market, by volume and value. (Kantar 52 w/e December 26th 2021).

Fabulosa’s vast range includes Surface Care, Air Care, Laundry Care, Personal Care, Shoe Care and Task Specific ranges including car care and garden care.

This was posted in Bdaily's Members' News section by Melissa Chawner .