London agencies Procreate & The Flywheelers partner up

Today, Procreate London, the marketing consultancy for technology-led businesses, and The Flywheelers, the integrated comms agency for high-growth technology startups and scaleups, are announcing a new partnership that enables them to deliver the full suite of marketing and communications services.

The collaboration draws on the deep technology expertise of both agencies and experience working with the startup and scaleup community.

Together, the agencies are able to provide full marketing and communications strategy and services: from the development of a brand story and visual identity, through to how it is brought to life across advertising, digital marketing, thought leadership, high-impact media relations, and social media.

Kate Baldwin, founder & managing director of The Flywheelers, comments: “Storytelling is at the heart of marketing and communications for startups and scaleups. It is not only critical to get under the skin of the problem they are solving, but their point of difference in the market.

“This is what sets Procreate London and The Flywheelers apart. Our combined experience of technology storytelling and our deep roots in the startup community means that we can help tech innovators build brands that will make them as famous as their solution deserves.

“That is why I am so excited for our teams to be partnering, so that together we can support them from the very beginnings of the brand’s formation through to how we take this out to market.”

Matt Pye, co-founder of Procreate London, comments: “At Procreate London we focus on supporting technology led businesses to make the complex, simple. Inevitably a key channel for our client base is to be able to generate engaging and motivating PR for their business.

“Which is why we’re delighted to enter into a strategic partnership with Kate Baldwin and the team at The Flywheelers. They know the technology sector as well as anyone we’ve met or worked with. They share our ambitions, our philosophy, our approach.”

By Mark Adair – Correspondent, Bdaily

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