Business advisors join York Rugby League as sponsors
Fortus, the fast-growing business advisory and accountancy firm headquartered in York, have announced their sponsorship of Rugby League team York Rugby League Football Club (York RLFC), which includes the York Knights (men’s team) and York Valkyrie (women’s team).
The deal will see Fortus, which launched in Yorkshire in 2020, become the main shirt partner for the Knights team, as well as a partner of the Valkyrie team where the brand will feature on both the shorts and training kit.
Playing out of the LNER Community Stadium, the York Knights currently play in the Betfred Championship, the second tier of the Rugby League pyramid and have ambitions to be promoted to the top flight as soon as possible, while the Valkyrie play in the Betfred Women’s Super League.
The deal comes as Fortus continues to grow having seen revenues rise 40% and its headcount by 20 to employ over 60 people across its three offices, York, Scarborough and Leeds.
Craig Herbert, executive director at Fortus said: “We are thrilled to be part of the York RLFC project, like us they are an ambitious and entrepreneurial business that have plans to not only compete at the highest level but to support the local community in York. This deal represents our continued commitment to the city which has welcomed and supported us since we launched at the start of the pandemic.”
Clint Goodchild, chairman of York RLFC commented: “This deal is the next step in the club’s journey which started in 2002. When I took over the club I outlined some strong ambitions, one of which was to take the team to the Super League something I stand by. However, to achieve such ambitions it’s important to have the right, for want of a better phrase, team behind the team.
“Having Fortus onboard as a major partner will help us deliver upon not just our ambitions within the men’s game but also the women’s game where last year we made it to the Women’s Super League Grand Final.”
Craig added: “As business advisors we understand the power of entrepreneurialism. Clint and the rest of the team at York RLFC have a lot in common with the businesses we work with and we’re confident that together we help them achieve their goals for the future. But for now, we look forward to seeing both teams run onto the LNER Community Stadium pitch in their new kit which will officially launch later this month.”
By Mark Adair – Correspondent, Bdaily
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