Member Article

Expert guide reveals how small businesses can take advantage of Black Friday and Cyber Monday

Global outsourced Marketing Agency BBSA has launched a free guide to help small businesses reap the rewards that Black Friday and Cyber Monday have to offer.

In recent years, Cyber Monday has become the new Black Friday - so why should businesses focus on Black Friday alone when they can take advantage of the whole Cyber Week? Historically Black Friday and the following discount frenzied days have encouraged a surge of consumer spending, and predictions suggest that despite a decrease in overall spend, the amount of Brits forecast to shop the Black Friday/Cyber Monday sales has risen 6% since 2021. Businesses must be sufficiently prepared for the busiest shopping season of the year.

It’s never too early to start preparing for Black Friday, and BBSA’s comprehensive guide will help business owners create a winning strategy to capture consumer attention. Anna Stella, CEO of BBSA advises;

‘‘The best promotions have two components: scarcity and a sense of urgency. A 12-hour sale is too short for ads to become effective, but a 30-day sale doesn’t create buyer urgency. Meaning it’s not enough to pick a date and time to run your offer.’’ Giving customers a small, clearly signposted window of opportunity to decide on their purchase is key for boosting interest and sales.

‘‘The best way to maximise your rewards during Black Friday is to run a limited sale over the Black Friday and Cyber Monday weekend. Also, instead of focusing on running one offer during this time, use the time to experiment with other promotions throughout your sale period to see what works best’’ explains Anna.

The fifteen step guide delves into the best strategies to make the most of the biggest shopping period of the year for small businesses. BBSA’s team of expert marketing professionals identify key focus points for marketing, explore various strategies, and factors in consumer behaviour and the changes in post pandemic shopping culture and lifestyle.

Anna advises that ‘‘to stay relevant with the times, your brand can consider targeting new personas with relevant products that resonate with the new lifestyle. One way to do this is by studying what people are searching for online, adding to the cart, and buying. And use the data you have gathered to create holiday deals and campaigns that best target user interests’’

Among various other strategies, BBSA’s Black Friday guide will help business leaders in understanding customer journey, creating enduring connections and loyalty, adapting to post pandemic life and improving user targeting.

This was posted in Bdaily's Members' News section by AmbitionPR .