Member Article

Full speaker line-up announced for Econsultancy Live

Senior executives from TikTok, B&Q, Financial Times and Legal & General will be among the speakers taking to the stage at Econsultancy Live this November.

The event, on 16th November at Kings Place, Kings Cross in Central London, will bring marketers and ecommerce professionals together to discuss how brands can stay relevant with increasingly connected consumers. It will include a combination of keynote talks, masterclasses and roundtable discussions looking at key themes including customer insight, humanising data, and ecommerce conversion.

Econsultancy Live gives senior brand-side marketers the opportunity to share ideas and discuss pain points with their peers across industries. The event will provide a day of insights centred around topics many modern-day marketing leaders are grappling with across tech, data, content and design.

Keynote sessions will explore topics such as how to connect customer experiences at moments that matter, turning consumers into ‘prosumers’, and the digital shift within the ecommerce industry. Delegates can expect to hear from leading thinkers including Richard Shotton, Author of The Choice Factory, and Simon Hofmeister from TikTok.

Speakers from leading brands include:

• Richard Shotton, Author of the Choice Factory
• Simon Hofmeister, Head of Industry, ecom at TikTok
• Claire Hazle, Director of Digital Customer Products at L&G
• Fiona Spooner, Managing Director, Consumer Revenue at the Financial Times
• Tara Dee West, Senior Paid Search Manager at B&Q
• Tom Callow, Head of External Affairs / Founder & CMO at myenergi
• Kate Cox, CMO at BrightBid
• Nicole Wilkins, Publisher at Foresight News
• Russell Parsons, Editor of Marketing Week

They will be joined by experts from Econsultancy including:

• Steffan Aquarone, Digital Transformation Trainer and Consultant
• Stefan Tornquist, SVP of Research and Learning
• Barbara Stewart, CX Consultant
• Richard Robinson, Director

Ben Davis, Analyst at Econsultancy said: “Across sectors, customer journeys are ever more influenced by online channels. As marketers, it is important that we understand trends in digital transformation and consumer behaviour, and that we continue to expand our learning in how to do so.

“Econsultancy recently launched its Multi-Touch Learning™ model which aims to bridge the growing digital marketing and ecommerce skills gap, and Econsultancy Live will identify and address how to overcome the challenges today’s marketers face.”

This will be the first time that the event will be completely in-person since 2019 Econsultancy Live is available to attend for free for Econsultancy members, and non-members are also able to register.

This was posted in Bdaily's Members' News section by Business News .