Member Article

Ploom X Launches in the UK: The Modern Heated Tobacco Device for Enhanced Tobacco Satisfaction

JTI has announced the launch of Ploom X, a new Heated Tobacco device featuring upgraded technology to enhance the consumer experience. This product is adding to JTI UK’s ever-evolving range of reduced-risk and alternative products. With an exceptional and high-end aesthetic, the Ploom X device uses modern heated tobacco technology and is already available in Japan.

This exciting launch sees the product now available in the Greater London area at selected retailers, at pop-up stores in Shoreditch, online nationwide and in selected online vape stores.

Ploom X is the newest device in the market and represents the cutting edge of the next generation of heated tobacco products. Offering an alternative but familiar tobacco experience by heating tobacco instead of burning it, it provides consumers with a modern product for those seeking a real tobacco experience, without the smoke. The significant technological upgrades, include:

A redesigned HeatFlow system and a higher heating temperature to ensure a more consistent nicotine delivery and a more enhanced flavour delivery from the first puff. One simple heating mode which makes the device easy for consumers to use. Adjustments to the airflow system enabling a more consistent vapour delivery and increased vapour volume. Longer session times of up to 5 minutes and the ability to use more EVO tobacco sticks per charge, with up to 22 sessions with just one charge. A smaller and more compact device. Ploom X users have the opportunity to express themselves by customising the sleek aesthetic of the device with a colourful range of magnetic front panels that can be switched and swapped, in order to meet individual preferences and tastes.

Ploom X also has, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke. This does not mean that use of Ploom X is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.

Ploom devices are designed to be used exclusively with EVO tobacco sticks which contain ActivBlend®, a tobacco blend made from microground and fine cut tobacco that delivers a truly authentic taste experience. With 20 sticks in a pack and a recommended retail price of £4.50, EVO costs less than half the price of a pack of cigarettes. EVO tobacco sticks are available in a range of flavours: classic tobacco for those who prefer a true tobacco taste, unique menthol flavours for those who prefer a cooling taste sensation, fruit and menthol infusions for those who prefer a more unique flavour and capsule variants for users who want to have the option to release an additional burst of flavour during a session.

JTI’s Director of Marketing, Mark McGuinness said: “The launch of Ploom X marks a milestone in JTI’s story and also sets a new paradigm in the heated tobacco category. Ploom X is a truly innovative product that will exceed consumer expectations, making their tobacco moments even more pleasurable and truly unique.”

The heated tobacco category has grown in recent years as a reduced-risk* and more affordable alternative to smoking options. With rising costs across the UK, JTI offers adult smokers a considerate, lower cost alternative to smoking with the new Ploom X device and EVO tobacco sticks.

Ploom X is available online and currently in selected retailers within the Greater London area. The Ploom X device will be sold for £39 online but will be offered as a bundle deal, online and in most Ploom stockists, including 1 device and 2 packs of EVO tobacco sicks for £29.

*Products with the potential to reduce the risks associated with smoking

This was posted in Bdaily's Members' News section by Oliver Metcalf .