North East showcased as “premier” electrification location at London trade show

North East England will be promoted as the premier location for electrification technologies and international investment at an international Electric Vehicle (EV) trade show.

This week, Invest North East England (INEE) will lead a delegation to the London EV Show to showcase the region’s strengths in electrification and battery technologies.

The inaugural London EV Show in 2021, emerged as a leading international EV event, gathering EV professionals from across the globe to drive valuable conversations and facilitate long-term collaboration.

Inward investment manager, Michelle Duggan, INEE, commented: “The London EV Show gives us an international platform to showcase the North East. Increasingly we are finding that the North East’s wider-electrification expertise reputation precedes us.

“We already have an unrivalled ecosystem. While others may talk of EVs and electrification as the future - it’s our present. There is a great deal of awareness and admiration for what’s happening in the North East and we’ll continue to shout louder and work harder to attract even more investment.”

INEE will be joined by a plethora of North East companies in the green energy and tech sector, including manufacturer of advanced electric drives and transmissions Advanced Electrical Machines (AEM); battery energy storage systems company, Connected Energy; climate-tech specialists, equiwatt; and augmented reality firm, Fuzzy Logic Studio.

Completing the delegation will be representatives from the North East Automotive Alliance, the region’s local authorities and North of Tyne Combined Authority. INEE is continuing to work in partnership with a range of stakeholders and local authorities to promote the North East as a location for businesses to grow.

Harvey Trent, director of Fuzzy Logic Studio, added: “The EV Show in London is a flagship event for our business as we continue to develop immersive learning solutions that bridge the emerging electrification skills gaps. The work we are doing in the sector is geared to help the UK become a world leader in battery technology, power electronics, motors and drives.

Anya Bramich, head of marketing for Connected Energy, noted: “The London EV Show brings together the major players in the EV industry UK and will provide us with an opportunity to showcase our innovative product to representatives from the sector.

Dr James Widmer, co-founder and CEO at Advanced Electric Machines, said: “We are looking forward to sharing our world-leading sustainable technology to the electric vehicle value chain, and to learning from our colleagues’ processes and strategies in developing and promoting their offerings.”

By Matthew Neville – Correspondent, Bdaily

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