Member Article

Yorkshire businesses overcome economic challenges by embracing digital marketing

SHEFFIELD based B2B creative marketing agency Objective are supporting Yorkshire businesses to thrive during tough economic times.

In recent months alone, the Objective team have generated more than £1.5 million of qualified B2B sales leads on behalf of businesses in the region.

And now more than ever, they say, companies should be embracing digital marketing to tackle the challenging economic climate.

Objective was established during the economic downturn of 2011, and as a result, the agency has developed a proven model to support businesses during the most difficult times.

Objective Managing Director Dan Broadbent said: “Our outstanding results demonstrate that effective digital marketing strategies, including Pay Per Click, Social Media and HTML Email campaigns, can produce immediate B2B sales leads.

“Crucially, analytics can help marketers demonstrate a clear return on investment, which is now more important than ever.

“Interestingly, during challenging times, your marketing messages are often amplified, as some competitors will reduce marketing activity in the mistaken belief that marketing is non-essential spend.

“Our B2B experts are particularly busy at the moment as businesses choose to work with proven specialists during challenging times.”

The past year has seen major expansion for the Objective team, following the appointment of five B2B specialists in recent months.

Last month also saw the arrival of a new Business Development Manager, responsible for nurturing fresh opportunities with B2B clients.

This significant investment in people and infrastructure, following a 35 per cent business boom in the last financial year, has seen the company now place 100 per cent focus on successfully delivering B2B strategic marketing campaigns.

This was posted in Bdaily's Members' News section by John Highfield .