Member Article

The Kite Factory teams up with Action for Children on Secret Santa Fundraising Campaign

Independent media agency The Kite Factory has teamed up with Action for Children on their annual flagship fundraising campaign, Secret Santa.

All children deserve to feel the magic of Christmas. By becoming a Secret Santa – and donating money – you can help bring happiness, warmth and safety to UK vulnerable children. Action for Children is a lifeline for families when they have nowhere else to turn. Last year Action for Children supported over 670,000 children, young people and families in the UK.

Killer Creative developed fresh new creative and an animated TV ad for Secret Santa this year. Commenting on the new creative, Tracey Bowden, Head of Brand and Strategic Marketing at Action for Children ‘We’re thrilled with the new stand out creative. We wanted to align our Secret Santa creative with our Action for Children brand to strength brand recognition and it’s fantastic to see the positive reaction already’

The Kite Factory created a media strategy using both on and offline channels to engage with prospective donors. The plan included TV as a first for Secret Santa, Radio to amply the TV ad and TikTok to reach a brand new audience. Commenting on the campaign, Caroline Dolan, Head of Charity at The Kite Factory said: “The past year has proved incredibly hard for the UK’s most vulnerable families, due to the ongoing cost-of-living crisis. We are privileged to work with Action for Children at such an important time of the year, helping spread the word through media activations and supporting the campaign in the lead up to festive season.”

Susan Davidson, Assistant Director Mass Fundraising at Action for Children added: “We’re very excited to be on TV this Christmas, and it’s been brilliant working alongside The Kite Factory to ensure more people see and hear about the work that we are doing to support vulnerable children around the UK.”

This was posted in Bdaily's Members' News section by Business News .