Member Article

Major investment in 3D Design Studio helps Clearview Home Improvements overcome market disruption

A major £200,000 investment drive has helped one of the North West’s leading home improvement specialists deliver a new customer experience.

Clearview Home Improvements, which has three showrooms in Nantwich, Preston and Warrington, has introduced new state-of-the-art 3D design studios and software to help homeowners transform their properties.

Through an innovative mix of traditional design software and virtual reality, clients can now view proposed designs in an interactive environment.

In fact, by using current photography of people’s properties, the firm can now transport homeowners into the future and show them exactly how new extensions and living spaces will look and feel when built.

It is an approach, combined with investment in a new website and proactive marketing campaigns during the pandemic, that has led to sustained growth and also helped the business secure the ‘Installer of the Year’ title at the recent G Awards.

Now in it’s 18th year, the competition has firmly established itself as the premier forum for recognising and rewarding excellence in the glass and glazing industry, with Clearview beating off the challenge of tens of national rivals to take one of the main titles.

“The last three years have been a real rollercoaster for our sector, so to emerge from them in a strong position and with an even stronger customer offer is a real achievement,” explained Gary Oakes, Sales Director of Clearview Home Improvements.

“We have our own internal satisfacation measures that we analyse and try to improve at every stage.

“Expert building and installation processes are paramount, with a pioneering review system in place that actively monitors our teams’ work and site conditions. This covers both site housekeeping and health & safety to ensure that whilst work is underway, there’s minimal disruption to your home and garden.”

He continued: “We’ve had to contend with Covid-19 restrictions, unprecdedented demand and then a fragmented supply chain, all of which have been successfully navigated by putting the client at the heart of everything we do.

“The latest £200,000 investment in our showrooms underlines that. We’ve added the latest virtual reality technology to traditional customer service techniques that the business was formed on so many year ago.

“It’s definitely working, with nearly 1500 projects completed over the last twelve months. Gaining the ‘Installer of the Year’ award is superb recognition, especially as it comes from our peers in the industry.”

Clearview, which is part of the Conservatory Outlet Group, offers a wide selection of windows, doors and living spaces from its three showrooms across the North West.

Exclusive agreements are in place to offer the latest UPVC and aluminium products coming onto the market, whilst a recent recruitment drive has seen it strengthen its installer team to ensure leadtimes are among the best in industry.

Richard Ashley, Contracts Director at Clearview, concluded: “We try and do things a little differently to most home improvement specialists and I believe the recent G Award is testament to that.

“During a time when a lot of companies have let customers down, we’ve stuck to our price, quality and service guarantees and will continue to look at new innovations that can improve our experience even further.”

For further information, please visit www.clearviewhome.co.uk

This was posted in Bdaily's Members' News section by Russ Cockburn .