CBD health e-commerce brand backed by Freddie Flintoff surpasses £11m in sales

A Stockport based CBD health business backed by ex-England cricketer Freddie Flintoff has hit sales of more than £11m in 2022.

Naturecan, which has 50 staff and is based at St Petersgate in Stockport, has enjoyed rapid growth since starting in 2019 and revenue for 2023 is projected to be more than £18m. Ex-England cricketer and Top Gear host Flintoff is one of several high profile investors.

Co-founder and CEO Andy Duckworth commented: “We had a really strong year and thankfully some of the supply chain issues which have been hitting business such as the increase in freight costs have not hit us as hard.

“We are really excited about 2023 and are projecting sales to nearly double again thanks to the global demand for CBD and wellness products, the loyalty of our valued customers, and hard work and talents of our staff.”

Naturecan was one of the fastest growing health and beauty e-commerce brands in the UK, with sales rising by 220 per cent in 2021, and came sixth in Brightpearl’s Lightning 50 listing the UK’s top 25 online brands. A key element behind its success has been introducing Brightpearl, which improved efficiency and helped with monitoring of stock.

Naturecan was set up by Andy, the former CEO of supplements brand Myprotein, with entrepreneur Paul Finnegan because they both felt there was “huge potential” for an e-commerce brand selling CBD products globally, and offering transparency of the CBD supply chain to customers.

Naturecan’s range includes oils, snacks, protein supplements and balms, all of which are created using natural hemp plants sourced from Oregon, USA.

Andy continued: “Customers have really switched on to the benefits of CBD, whether that is through taking oils, capsules, gummies, snacks or in their beauty regime to support their physical and emotional well-being.”

Naturecan is an international success with a large percentage of its sales in Asia, throughout Europe and in the United States. With orders coming from multiple platforms globally, they needed a back office software system to improve efficiency and closely monitor stock.

Brightpearl was introduced earlier this year to run its multi-channel retail operation in warehouses all over the world. Duckworth explained: “We use Brightpearl to professionalise the way we look after our stock, and the way we level that up into our financial numbers. It has really helped to improve efficiency in our whole supply chain.”

By Matthew Neville – Senior Correspondent, Bdaily

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