Growing Birmingham tech business secures new contracts with two national retail giants

Birmingham retail and social media technology specialists Maybe has announced new contracts with NewRiver, which owns 28 shopping centres and 15 retail parks around the UK and the South West’s premium designer outlet and lifestyle destination, Gloucester Quays.

Leading real estate investment trust NewRiver, has renewed its contract with Brunswick Square-based Maybe for a third consecutive year while Gloucester Quays, is a new addition to the Shropshire company’s growing roster in the shopping centre sector.

NewRiver, whose portfolio includes the Priory Meadow Shopping Centre in Hastings and The Avenue Shopping Centre in Newton Mearns near Glasgow, uses the Maybe platform to gain a detailed understanding of and to report on social media performance across its extensive portfolio of retail sites, measuring the impact of their collective efforts on footfall and sales.

The company provides all of its centres with access to the Maybe platform, a comprehensive and unrivalled suite of social media scheduling, engagement and listening tools, all supported by a full-service provision of social media training and expert support for all of its Centre Teams.

Erin Thorne, customer experience manager at NewRiver, says: “What makes Maybe special? They provide NewRiver with the data and training that allows our individual centre teams to understand and constantly improve the impact of our social media on our centres and the communities they support”.

Lauren Hopkins, marketing business partner at Gloucester Quays, says: “The Maybe Social Media Management Platform enables Gloucester Quays to use a full suite of social media management tools and metrics to benchmark and measure centre performance against any 500+ UK shopping centres as well as the social media performance of our extensive range of retailers, F&B and leisure destinations.

“The Maybe Loyalty module will enable us to engage with our visitors and customers when they spend in the centre and attribute directly back to our social media activity. The Loyalty programme will enable Gloucester Quays to increase sales and measure which promotions work by rewarding consumer’s local spend through their existing Visa, Mastercard and Amex.”

Polly Barnfield OBE, CEO of Maybe explains, “We are delighted to be continuing with NewRiver and forming a new relationship with Gloucester Quays, providing both businesses with the tools to support them and their teams in managing and developing resilient retail assets across the UK.

“Both companies provide essential goods and services that support local communities and one of our key focuses as a business is to provide stakeholders across the UK’s high streets with the tools to support local economic prosperity. Our work with NewRiver and Gloucester Quays are great examples of how we work together to do that.”

Maybe provides a range of social media engagement and insight tools that help clients engage with conversations on social media to improve business results. These tools enable businesses to see what content is working best and boost their best performing content, to compare their social media performance to competitors or collaborators, and, by knowing what content is working, being able to join the right conversations.

The company works with BIDs and local authorities across the UK to train retailers in how to position themselves at the centre of local conversations to ensure their businesses gain support and interest.

By Mark Adair – Correspondent, Bdaily

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