Member Article

Fabulosa Launches New Value Range

Fragrance-led home and lifestyle brand Fabulosa has expanded its extensive product range and further developed its brand hierarchy with the introduction of a new value collection, Simply Fabulosa, in efforts to mitigate the impact of the increasing cost of living on consumers.

Supporting its customers to access affordable household cleaning products amidst the turbulence of the current economic environment, the new collection launched by Fabulosa consists of a suite of four ready to use cleaning sprays at a highly competitive price point of 59p per 350ml bottle.

Available now in Home Bargains, the Simply Fabulosa Bathroom Cleaner, Kitchen Cleaner, Multi Surface Cleaner and Vinegar Cleaner sprays have been released in the fragrance ‘Zesty Fruit’, a fresh, fruity strawberry scent enlivened by hints of raspberry, pomegranate, and guava with a refreshing blast of lime.

Adam Burnett, Group Marketing Director at Fabulosa, commented: “Affordability, together with fragrance and efficacy, is central to Fabulosa. As a consumer-centric brand, in the current economic climate we are endeavouring to ensure essential cleaning products are available and affordable to households across the UK.”

Adam continued, “The launch of Simply Fabulosa means we are now able to offer our customers greater value across their favourite products, providing an opportunity to save without sacrifice, whilst further broadening the appeal of our brand. From our luxury for less proposition with our existing and highly successful House of Fabulosa range, to the new Simply Fabulosa value collection, we can now more confidently than ever say Fabulosa has a product and fragrance for every nose, for every need, and for every budget.”

Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.

Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

The brand is also making significant inroads into the export market. With its sights set firmly on international expansion, the brand has a presence in leading European retail chains representing 3,000 locations across the continent and Fabulosa collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy.

This was posted in Bdaily's Members' News section by Melissa Chawner .