Leeds-based agency makes first investment

Erised, a boutique no-code agency based in Leeds, UK has recently partnered with Mediabuyer.com, a leading marketplace for exceptional brands to find vetted media buyers with verified track records. This is an exciting move for the company as it seeks to expand its offering with funding for early stage startups and support founders with beyond first versions of their products.

Mediabuyer.com helps online brands hire the world’s top 1 per cent of media buyers. Focusing exclusively on paid social advertising such as YouTube ads and Google ads, Mediabuyer.com offers a revolutionary new way to hire vetted, high-level media buyers.

It is a platform and done-with-you service that gives everything a business needs to find, hire, and manage veteran media buyers, backed by a results based guarantee.

The platform offers access to an exclusive, yet vast database of veteran media buyers who have all been rigorously vetted for a proven track record of producing exceptional results with ads.

Additionally, Mediabuyer has also recently launched its new, LITE, built for smaller brands, businesses and rising-star media buyers with advertising budgets under $10,000 per month.

Mediabuyer.com VIP has pre-vetted media buyers only, guarantees, and has more benefits. Mediabuyer.com LITE has unverified media buyers and fewer benefits, but still have access to all tools and community.

Matteo initially started working with local businesses, helping them with their paid ads such as Facebook and Google ads and eventually transitioned to online-based businesses, including SaaS, B2B Tech, and e-commerce businesses.

In the last three years, he worked at Hyros, gaining valuable experience in ad tracking and attribution for online ads and marketing. Now he is founding Mediabuyer.com, and is on a mission to improve the hiring transparency in the advertising space and transform ads into a force for good.

Commenting on the partnership, Matteo said: “Working with Taras and Erised has been great. They have an exceptional team whose vast experience in building products clearly shows. We were very lucky to start working with them, and now we are very excited to start a new phase of our relationship with this partnership.”

On the other side of the venture, Erised is run by Taras Lanchev, a recipient of the TechNation Exceptional Talent visa - a mark of distinction given by the British government to individuals who have achieved outstanding success in the field of technology.

Taras said: “I watched the product iterate and evolve over the course of 2022, and the traction the project is currently getting clearly shows that the solution Matteo has developed for the problem is exactly what is currently needed in the digital buying space. We are incredibly excited to be a part of the Mediabuyer journey and grow it exponentially in 2023.”

By Mark Adair – Correspondent, Bdaily

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