Volvo Car UK to open multi-million pound flagship facility in North West London

Aviva Investors has confirmed work has commenced on a multi-million pound “state of the art” new Volvo Car UK facility at Centennial Park, Elstree.

The lease was signed at the beginning of the year. Fit out works have commenced, with project completion due by October. The 35k sq ft unit plus car park deck will be a flagship site for Volvo Car UK. With an overall investment of more than £6m, the facility will be a flagship site for Volvo showcasing the newest sustainable and digital initiatives.

The site will be operated by Endeavour Automotive and will be known as Volvo Cars North West London. It will consolidate Endeavour Automotive’s existing sites in the area, Volvo Cars Watford and Volvo Cars North London.

The new letting takes a prominent unit at Centennial Park and the scale of Volvo’s undertaking will be used as a case study example for “what excellence looks like” across the Aviva equity book going forward.

Darren Freed, director, asset management, Aviva Investors, commented: “We’re thrilled to announce the deal and commence works, but, more than that, we’re excited to be building a long-term relationship with such a prestigious brand.

“This leasing transaction moves away from the traditional landlord/tenant model, in favour of a joined-up partnership approach with a customer centric leasing solution to the benefit of the local catchment.

“Aviva Investors ESG goals are mutually aligned to Volvo, with a clear focus on sustainably led development solutions. Our hope is that other occupiers across the Aviva Investors real estate equity portfolio will follow suit.

Kristian Elvefors, managing director at Volvo Car UK, added: “This is an incredibly exciting new chapter for Volvo Car UK. This landmark new showroom will be a flagship site for Volvo and will be reflective of the electrifying future that our brand has in the UK.

“The showroom has been designed with Volvo’s key priorities in mind, the consumer and sustainability, with a focus on electric cars, an eco-friendly design and a convenient location inside the M25, making it perfectly placed to serve consumers across a wide area.

“Our goal at Volvo Car UK has always been to ensure our customers receive the best service paired with the best quality products, and we’re confident that this new venture with Endeavour Automotive is the next step in continuing to deliver the highest of standards to our customers.”

By Matthew Neville – Senior Correspondent, Bdaily

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