Harrogate Town AFC opens new matchday bar in partnership with Yorkshire brewery

Masham based Black Sheep Brewery has announced the opening of the ‘Black Sheep Baa…r’, a new pop-up bar available to Harrogate Town AFC supporters on matchdays.

The Black Sheep Baa…r is exclusively serving a number of the brewery’s award-winning beer range to supporters, including Black Sheep Best Bitter, 54 Lager and Black Sheep IPA.

Black Sheep Brewery has partnered with Harrogate Town AFC since August 2021, and the launch of the Black Sheep Baa…r marks a “significant occasion” in the calendar for home fans as the award-winning Yorkshire beer becomes available for the first time to enjoy during game time.

As part of the ongoing sponsorship, the brewery has a stand named in its honour at the Envirovent Stadium which has recently been converted from a standing terrace into an all-seated stand.

The opening of the Black Sheep Baa…r follows a number of collaborative activities between the brewery and the EFL League 2 side, including a number of matchday activations and the launch of an official collaboration brew called ‘Yellow Black Army’.

Charlene Lyons, CEO of Black Sheep Brewery, commented: “We’re very excited to serve Harrogate Town AFC fans a pint of Black Sheep beer just before kick-off, because nothing says matchday like a pint of Yorkshire’s finest.

“Alongside the new pop-up bar, we will be supporting with a number of matchday activations into the second half of the season, which should provide plenty of fun for fans!”.

Harrogate Town AFC chief executive, Sarah Barry added: “We are proud to partner with Black Sheep Brewery and value their ongoing support as we develop the stadium.

“We’re really delighted to add enjoyment to a match day by offering our supporters a fresh pint of cask and with more facilities being developed, we hope to enhance the match day experience even more very soon.”

By Matthew Neville – Senior Correspondent, Bdaily

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