Getting up close and PRsonal with North East PR agency Harvey & Hugo

North East PR agency Harvey & Hugo has launched a new podcast, getting up close and personal with some of the region’s most respected businesspeople.

Hosted by founder and managing director Charlotte Nichols, PRsonal aims to shine a light on the person behind the professional, with no topic off-limits.

Each month, Charlotte will sit down with a different guest each episode and will ask some probing questions to find the real personality behind the business profile.

She said: “I’m not going to be asking any questions about business, it’s all personal – although there’s nothing I wouldn’t answer myself.

“My aim is to get away from all the business speak and bluster and find out who people really are. After all, we’re always telling our clients that people buy from people, so we know the value of getting to see a bit of personality.”

Charlotte launched Harvey & Hugo in 2009 to give businesses affected by the recession access to flexible, affordable PR, social media and content marketing. The business has since grown to 11 members of staff and offers three ways of working: traditional retained contracts; flexible, fixed-fee services with Pay-as-Hugo; and its dedicated training school, Hugoversity.

Charlotte added: “I still personally I hate small talk, even after almost 20 years of doing it as part of my career.

“Business is full of this superficial chat and you never really get to know who the people are behind the business; it can often feel like you’re talking to someone’s LinkedIn profile.

“I want to talk about deeper things – the meaning of life, love, fears, childhood memories, insecurities – and PRsonal allows me to do that, while also potentially strike up a wider conversation about being our authentic selves at work.”

The series is being sponsored by regional and national news website Bdaily.

The first episode of PRsonal, with Melissa Coutts, managing director of recruitment agency Recruitrite, can be found on Spotify, Apple Music or YouTube.

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