Member Article

GitHub drives innovation with Medallia Experience Cloud

By centralising customer feedback, GitHub shares actionable insights across the organisation to improve customer experience

Medallia, Inc., the global leader in customer and employee experience, today announced that GitHub, where over 100 million developers shape the future of software, has transformed its customer experience together with Medallia Experience Cloud.

With Medallia, GitHub is able to look at customer feedback in a variety of ways, including segmenting the data by what it knows about its users. Medallia’s intuitive, interactive, AI-powered reporting and analytics provide metrics that break down data into actionable insights. GitHub’s customer experience team can share these insights with their executives and the teams who can directly enable impactful positive changes to the customer experience. One of the important discoveries for GitHub has been uncovering insights to improve the login and validation steps, creating an even more efficient login process for clients while maintaining the highest standards of security.

“For us, the flexibility and personalisation that Medallia offers across the board has been incredible,” said Matt Salem, Senior Manager of Voice of the Customer at GitHub. “We are able to generate customer outreach through a variety of different channels and trigger additional feedback based on those interactions. We are also enjoying the ability to get our employees access to the data, specific responses, and really utilise the platform in ways that work best for specific stakeholder groups.”

Prior to working with Medallia, GitHub did not have a fully functional platform that allowed the company to centralise feedback from customers across different programmes and channels. These new tools have enabled the organisation to surface insights and customer sentiment to employees from the leadership level to product and engineering. This visibility into what is driving satisfaction and loyalty has empowered teams to make changes and continuously improve.

“Medallia Experience Cloud is providing companies around the world with mission-critical insights into what their customers need and want,” said Gabe Benavides, EVP of Sales at Medallia. “GitHub is not only listening to their needs, but it is looking at the feedback on a macro and micro level to take action and drive its business forward. We are proud to work closely with GitHub as it continues to grow and evolve its customer experience.”

Medallia Experience Cloud enables companies like GitHub to efficiently and effectively manage their omnichannel experience programmes and drive loyalty at every point of the customer journey. Medallia’s award-winning platform can meet the unique needs of every department, while also bringing them all together to drive transformational change through customer and employee experience. Medallia is a trusted partner to thousands of the largest organisations around the world, creating an action-oriented culture and helping them increase loyalty, operational efficiency, and revenue.

This was posted in Bdaily's Members' News section by P Adams .