Member Article

SALESmanago launches ‘CUPID Score’ to redefine the way marketers measure customer engagement

Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s why Customer Engagement Platform SALESmanago has launched CUPID Score, the new industry standard to measure customer engagement and experience.

CUPID Score helps marketers to understand how effective their company is in building bonds with customers across five key areas: Convenience, Understanding, Personalization, Intimacy and Data. Marketers can take the assessment for free and receive a bronze, silver or gold CUPID Score certification based on their results.

Greg Blazewicz, CEO at SALESmanago, commented: “Understanding your ability and current approach to customer engagement is critical. CUPID Score is an all-encompassing assessment tool designed to help marketers assess their strengths and identify opportunities for improvement, which is vital at a time when customer loyalty is fragile.

“CUPID Score serves as a valuable guide, providing marketers with a comprehensive breakdown and actionable steps to enhance their relationships with customers, giving them a competitive edge in the current climate. There’s been a huge gap in the marketing ecommerce market for measurement, and CUPID Score answers this need,” Blazewicz added.

The company’s recent survey of 250 eCommerce marketers across Europe identified the need for better industry measurement. The survey found that almost a third (30%) would like to have a process to measure customer success metrics against industry benchmarks, and 28% believe having a certification or rating for customer engagement efforts would benefit their business. CUPID Score will help identify the successes and failures and provide further recommendations on how to improve customer intimacy.

When asked what aspects of customer engagement were the most difficult to measure, convenience (24%), data insights (22%) and Customer Intimacy (22%) were identified as the most challenging to marketers.

This was posted in Bdaily's Members' News section by Lucy Jefferson .