Holdens announces 'major client wins'

Manchester-based creative agency Holdens has announced three major new client wins.

Among the recent client wins are Estée Lauder fragrance brand Le Labo, landmark Portsmouth visitor attraction Spinnaker Tower (part of Continuum Attractions) and Liverpool-based music production and sound design studio soda-sound.

The full-service agency is working with Le Labo, the hand-crafted fragrance brand founded in New York, to deliver an experiential pop-up store concept in Manchester city centre.

Le Labo on Wheels is a fully-operated mobile lab touring the UK and will visit Manchester for the first time later this year. It aims to provide an immersive experience for customers by guiding them through a sampling of Le Labo’s product range.

Spinnaker Tower, the 170-meter-high observation tower in Portsmouth, has brought Holdens on board for a complete rebrand.

The Tower, known as the Sail of the Solent, was the centrepiece of the redevelopment of Portsmouth Harbour when it opened in 2005 and this rebrand will give the attraction a new image that is more in line with its current offering.

Finally, soda-sound has tasked the agency with developing a new brand identity and website to better reflect the calibre of its client base, which includes the likes of Apple, Netflix, Mercedes and Diageo, as well as artists such as Dua Lipa.

Founded by music producer, Ted White, in 2018, the studio has made a name for producing some of the most creative and immersive audio in the industry, from idents and sonic branding to bespoke music, sound design and Dolby Atmos mixing.

Ted Holden, managing director at Holdens, commented: “We’re over the moon to be partnering with three prestigious and exciting brands in Le Labo, Spinnaker Tower and soda-sound. From branding and digital to experiential, these new projects demonstrate the breadth of our service offering and we can’t wait to see them all come to life.”

By Mark Adair – Correspondent, Bdaily

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