Travelodge opens new hotel in Spain and reveals “significant” expansion plans

Travelodge, one of the UK’s largest hotel chains, has announced it is expanding its Spanish operation by acquiring the lease of the popular NH Villa de Coslada hotel in Madrid and it has appointed global hospitality advisors Aldaba Partners to help grow its Spanish hotel portfolio.

This expansion programme reflects the key findings from comprehensive research, including a study of the Spanish hotel market that Travelodge commissioned from Christie & Co.

Research showed that Spain is one of the most visited countries in the world and one of the fastest growing hotel markets across the globe, but there is a significant gap for “branded, low cost and good quality” accommodation in the midscale and economy segment. This research indicates a “significant opportunity” for Travelodge to grow in Spain.

To help capitalise on this growth opportunity in Spain, Travelodge has appointed Aldaba Partners. This will help grow the Travelodge business in Spain by finding suitable hotel sites and third party investors. Key growth locations include Barcelona, Madrid, Alicante, Bilbao, Granada, Malaga, Palma, Seville and Valencia.

To launch its Spanish expansion programme, Travelodge has acquired the lease of the NH Villa De Coslada hotel in Madrid. The 78-room hotel features an on-site restaurant, bar and car-park and is Coslada’s main hotel, situated close to the Civitas Metropolitano Stadium, IFEMA Convention Center and the airport.

Travelodge has acquired a 20-year lease to operate the hotel from Grupo Veintidos. The hotel will be renamed Travelodge Madrid Coslada Aeropuerto and the group will invest approximately €1m in acquiring the lease and refurbishing the hotel to the new Travelodge ‘budget-luxe’ premium look hotel design.

Work will commence in May 2023 and the hotel will remain open during this period with an official opening scheduled for this summer. Travelodge already operates a successful lease hotel model in Spain and Travelodge Madrid Coslada Aeropuerto, will be the group’s sixth hotel in Spain, and its third Travelodge in Madrid.

The group also operates two hotels in Barcelona and one in Valencia. With the addition of this new hotel, Travelodge now operates nearly 600 hotels across the UK, Ireland and Spain.

Steve Bennett, Travelodge, chief property & development officer, commented: “We are delighted to launch our Spanish expansion programme by acquiring the lease of the NH Villa de Coslada hotel in Madrid and appointing Aldaba Partners to help us grow our business across Spain.

“The Spanish hotel market is growing at pace with demand exceeding supply and we want to take this opportunity to take the Travelodge brand to new business and leisure locations across Spain.”

By Matthew Neville – Senior Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →