Member Article

Grammy nominated artist, Tunji Ige is appointed as Creative Director at Online Shop

Tunji Ige a 27 year old artist from Pennsylvania who has been nominated for a Grammy has been appointed as the head and creative director of e-commerce company Online Shop Inc., across United States and United Kingdom.

The musical artist known for his work with other famous artists and for his hit singles such as On My Grind has ventured out of his artistic stronghold to take on an additional challenge in the rapidly growing e-commerce sector where giants such as Amazon dominate, as Amazon has taken the company under its accelerator.

He began creating music while he was just a teenager with a laptop “in a basement in Pennsylvania.” Inspired by rappers like Kanye West, Kid Cudi, Common, DMX, and Jay-Z, Ige was also influenced by the electronic textures of Disclosure and James Blake, the soul of Donny Hathaway, and the Afro-beat of Fela Kuti, the latter a direct nod to his Nigerian parents. On his breakthrough 2014 single, “Day2Day,” he wove these varied influences into a viral hit that transformed a trap-influenced rap track into a progressive house anthem.

Released while he was still a student at West Chester University, the song appeared on his self-produced debut mixtape, The Love Project, a coming-of-age story that focused on topics like relationships, rebellion, and social pressure. In 2016, Ige issued Missed Calls, which was produced by Noah Breakfast (Chiddy Bang). A few months later he released another mixtape, Prince of July, to celebrate his 21st birthday. The next year, Ige released the single “Why Don’t You?”

The artist now aims to shape the creative vision for the e-commerce company which is making strong bets with its AI powered products.

This was posted in Bdaily's Members' News section by Joanna Gierhart .