Tottenham Hotspur announces “innovative” 15-year partnership with Formula 1

Tottenham Hotspur has announced a 15-year strategic partnership with Formula 1 that will bring a brand-new motorsport experience to London.

The partnership brings yet another popular global sport brand to Tottenham Hotspur Stadium, now uniquely hosting the Premier League, NFL and F1, supporting worldwide fan growth.

With music concerts, boxing and rugby now also being staged in London N17, it means an estimated 5.9 billion people globally are interested in events held at Tottenham Hotspur Stadium, equating to nearly 80 per cent of the world’s population.

The partnership will see the exclusive delivery of the world’s first in-stadium electric karting facility and London’s longest indoor track, based below Tottenham Hotspur Stadium’s iconic South Stand, the latest example of how the multi-use nature of the stadium is attracting a wide range of sports and events, creating a “wealth of opportunities and experiences”.

The “one-of-its-kind” experience, which will be seen at no other football stadium in Europe, will include separate tracks for both adults and juniors and has been accredited by the National Karting Association, making the facility a potential future venue for national karting championship races.

It adds to the growing range of Visitor Attractions already available at London’s newest sports and entertainment destination, including the popular Dare Skywalk, driving visitors to the area 365 days a year and providing an estimated £300m a year boost to the local economy in one of London’s most deprived neighbourhoods.

The karting experience will be the focal point of a long-term partnership between the Club and F1, that will aim to create apprenticeship and career opportunities for local young people and bring greater diversity to the motorsport industry, particularly for women and underrepresented groups.

A driver academy programme will widen the motorsport talent pool and help to identify the next generation of F1 drivers. The Club and F1 will deliver educational activities for schools to engage local young people in motorsport and showcase career opportunities and pathways in areas such as engineering and software development.

Stefano Domenicali, president and CEO, Formula 1, commented: “As we continue to grow our sport around the world, partnering with world renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and diverse audiences.

Daniel Levy, chairman, Tottenham Hotspur, added: “Since building this stadium our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round. We have been able to bring the biggest names in sport and entertainment to London N17.”

By Matthew Neville – Senior Correspondent, Bdaily

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