7 ways to maximise responses to your job listing with Bdaily
What’s the greatest asset of any business? People. When you need to grow your business a clear and thorough hiring process is critical to landing the right new employees. With Bdaily you can boost the reach of your job listing, having it viewed by business readers with a thirst to grow their careers through posting on our Bdaily News site and being shared in our daily bulletins.
As an employer, you need to make sure that your job adverts stand out to top candidates. Not only does writing a successful job advert help candidates understand what is required from the role, but it will also help you attract the right people. This will in turn save you time on sifting through irrelevant applications. But where to start? Keep reading for 7 ways to maximise responses to your job listing on Bdaily.
1. Use common job titles
Ask yourself, what would your potential candidate search for? There’s no problem getting a little creative with your job ad title to make it a little more engaging but don’t alienate job seekers. Make sure the role contains keywords that candidates will be on the lookout for so they don’t skip over your role in their search.
2. Make the advert relevant to the role
Using keywords in the body content of the job description is just as important. List all the skills candidates need as bullet points. This will increase the chance of attracting more suitable candidates for your vacancy.
3. Keep it simple
Before you post your advert, check it over to avoid using acronyms and internal buzzwords specific to your business that job seekers won't understand. Instead, provide details on the day-to-day responsibilities that will be carried out by the selected candidate. Remember potential candidates are human just like you, so write like one.
4. But don’t skip the essentials
The main body of your job listing is where you have the chance to shine and show candidates what competencies you’re looking for. Include the core responsibilities of the role, day-to-day activities, hard and soft skills and explain how the position fits into the wider organisation. Don’t forget any essential or desired qualifications and certifications necessary for the role too.
5. Location, location, location
Think back to what candidates will be looking for. The more specific the location the better and an exact job location is more likely to bring in the most relevant candidates. It's also important to include whether the role will involve any remote working or potential travel as this detail will attract the right person.
6. Include the salary
In today’s highly competitive job market, firms are fighting to find qualified employees. Including a salary can create interest in your position and filter out any applicant with unrealistic salary expectations. Save yourself time by being transparent and increase the number of applicants as both sides know what to expect.
7. Add in a clear call to action
A job seeker has seen your advert and likes the sound of it. Great – now what? A clear call to action gives the direction on how to apply and nicely rounds off your advert. How you choose to direct job seekers can vary and depend on where your job advert is listed. Some might advise to email the hiring manager whilst others may direct to click a button to apply. On Bdaily we recommend a URL we can link to anchor text such as ‘Click here to apply’ linking back to where they can apply.
Thousands of business-interested readers looking to take the next step in their careers and industry influencers wanting to share your role across their networks will see your role with a Bdaily job listing.
So whether it’s a new Partner, apprentice or head of department you’re looking to employ, Bdaily can help you out. Add exposure to your vacancy by listing in the Bdaily Bulletin from from £100. Save 25% by keeping your advert in the bulletins for four weeks, giving your ad more time to reach the right candidates.
This was posted in Bdaily's Members' News section by Bdaily Digital Marketing Team .
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