Member Article

Adlington Retirement Living strengthens sales and marketing team with two senior appointments

Adlington Retirement Living has appointed Sarah Chadwick as Head of Marketing and Karen McDonald as Senior Sales Progressor, as part of its ambitious growth plans.

Sarah joins the business with more than 26 years’ experience. Half of that time was spent at McCann, a global leader in marketing and advertising, where she was head of channel for Aldi. More recently, Sarah was Head of Marketing for Well Pharmacy and Haulfryn residential park homes, gaining an in-depth understanding of the retirement market.

Alexandra Johnson, Sales and Marketing Director for Adlington Retirement Living said: “Sarah has a very broad range of skills from TV production through to print, advertising, media buying, strategic planning and digital. Her depth of experience makes her the perfect addition to our team to support the growth trajectory of our business.”

Sarah said: “Adlington Retirement Living is a brave and bold business that’s not afraid to make big decisions and it has an excellent track record for success. One of the main attractions for me to join the team was its solid foundation of family values. Everybody here really cares about our homeowners and our colleagues. I’m enjoying mentoring the marketing team and I look forward to continuing to support them as they grow with the business.”

Karen McDonald has worked for Adlington Retirement Living since 2018 and has now moved from her previous role as Senior Sales Consultant to the newly created role of Senior Sales Progressor.

With more than 40 years’ experience in residential sales and financial services and having already been part of the Adlington Retirement Living team for four years, Karen is perfectly placed to offer homeowners additional support to help make their purchase journey easier for them.

Karen said: “In my new role, I support our homeowners from the point at which they reserve an apartment in one of our retirement communities, right through to their completion date. Explaining the process is key, as many of them have not move home for 20 or 30 years. We talk through the paperwork involved and what documents they need to source so they’re all ready when their solicitor asks for things. It can be a daunting process, so I provide an extra helping hand to support them each step of the way and ensure everything run smoothly. It also leaves my sales colleagues free to focus on new customers too.”

The appointments are part of Adlington Retirement Living’s growth strategy. Since 2008, the business has launched 15 Integrated Retirement Communities across the North West, Yorkshire, Wales and the Midlands. Having already grown to three new sites every year, the family owned and run business is now looking to achieve six new retirement community sites a year.

Dr Ed Gladman, CEO of Adlington Retirement Living, said: “It’s an exciting time for anybody to join the business. In the past six years we have grown from 30 employees to a team of more than 150, with experts from land acquisition, planning, architectural and technical design, to procurement, construction, sales & marketing, legal and community operations. We’re now recruiting for a number of roles ranging from general managers to quantity surveyors.”

Adlington Retirement Living is one of the top three companies that designs, builds and operates Independent Retirement Communities in the UK and has more than 1000 happy homeowners. A recent homeowner survey confirmed that 100% would recommend living in an Adlington Retirement Community to friends or family.

Dr Ed Gladman adds: “Our vision is to empower the older generation to live a long, happy and healthy life. We do this by creating quality retirement communities in safe and secure environments and providing our Homeowners with stimulating activities, extensive communal facilities and beautiful private gardens.”

This was posted in Bdaily's Members' News section by Anna Thomas .