Social media “sensation” unveils new bespoke Leeds office designed by local firm

Commercial interior design experts Design Tonic has unveiled a “stunning” bespoke office space and studio for its latest client, “social media sensation” Pawsome Paws Boutique.

The specialist pet company tasked Design Tonic with building a new head office and studio befitting their status as a niche premium brand on the rise. Having gone from a bedroom-based startup to an in-demand business in a relatively short span of time, Pawsome was on the hunt for a “unique” space that met its needs.

The Design Tonic team got to work, creating a multi-purpose environment that could “both impress clients and entice employees” into the office in a world where working from home has become the norm.

The design includes a feature breakout area with customised booths, a bespoke pink kitchen, a photography and filming zone, a boardroom with a demo store set up and a large expansion space for the growing team. Pawsome is currently a 15-strong-person team and growing since securing several “lucrative” contracts, including Pets at Home and John Lewis.

Design Tonic founder Amanda Cook commented: “We were approached by Pawsome as they had seen our work on social media and loved some of the projects we had created. They had a clear vision around the office, Sophie their founder is really creative and it’s been a pleasure collaborating with her.”

“This has been a big investment for Pawsome who are supplying brands such as Pets at home and John Lewis and will help them on their fantastic growth path. Like us, they have enjoyed an incredible success story, and a big part of that has been down to their culture and the environment they work in.”

Design Tonic has been steadily building its brand over several years, with notable clients including North Brew Co, Leeds United Football Club, Adidas, Yorkshire County Cricket and Mason’s Gin to name just a few.

Pawsome Paws boutique director Jason Chesman added: “Pawsome HQ is a space to be inspired, be creative but most of all a place our staff want to come, enjoy their time here and go home happy.

“It’s a big investment into the future of our brand, but an essential one that will help our growth. No matter what our warehouse size becomes, this will always remain our base. It’s been important to work with Design Tonic to have a space to inspire creativity but also with a purpose-built layout to support future growth.

“Going forward, we have lots of exciting plans for 2023 through to 2024. We’ve been lucky to secure an extension of allocated stores with key retailers such as John Lewis and Pets at Home and have a new pet and homeware collection landing in the summer.”

By Matthew Neville – Senior Correspondent, Bdaily

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