Manchester City Football Club announces extension of “flagship” partnership

Global Foreign Exchange, Commodities, Indices, Share, Precious Metals and CFD broker Axi has announced an extension of its “flagship” partnership with Manchester City Football Club.

Axi has been the Official Online Trading Partner of the club since 2020, during which time the men’s team has amassed “great success” on the field, winning back-to-back Premier League titles during the 2020/21 and 2021/22 seasons, plus the League and League Cup double in 2020/21.

Hannah Hill, head of brand and sponsorship at Axi, commented: “Over our three-year partnership, we’ve grown a great relationship with City Football Group.

“We’ve established that our businesses share a highly ambitious approach and unwavering dedication to success, so we had no hesitation in wanting to extend our partnership and see where we can take the relationship to next.”

Louis Cooper, chief commercial officer at Axi, added: “From a commercial perspective the relationship has been extremely successful. Our alignment on a global scale with Manchester City’s brand and global fanbase has elevated our position in the marketplace.”

Along with the continued sponsorship of the men’s football club, the renewed deal will be enhanced with Axi also sponsoring Manchester City Women’s Football Club.

Louis continued: “The global popularity of women’s football has justly skyrocketed in recent years, as has women’s involvement in financial markets.

“This new aspect of the partnership gives us a chance to help support the women’s side of the game and also help Axi resonate even more with female traders and investors, who are a valuable segment of our growth ambition globally.”

Tom Boyle, vice president, global partnerships marketing and operations at City Football Group, said: “With shared values of high performance, ambition, and innovation throughout the partnership to date, we’ve successfully worked together to achieve great results and impact at a really exciting time for Axi.

“We’re also pleased that Axi has further expanded its agreement to become a partner of Manchester City Women. The commercial appeal of our women’s team and the women’s game in general continues to grow and it’s fantastic that Axi recognises this and will be joining us on this journey.”

By Matthew Neville – Senior Correspondent, Bdaily

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