Member Article

Silverpoint Cements its Global Presence

Silverpoint, the leading NW based retail display business is firmly establishing itself as a key supplier to brands showcasing internationally and is expanding the sales team to accommodate its export growth.

Following a very successful presence at Cosmoprof Worldwide Bologna 16 – 20 March, Silverpoint has unveiled plans to attend a trio of other major trade shows over the next three months, where it will be supporting its blue-chip retail clients, as well as boosting its own presence.

To support and build upon its continuing export success, Silverpoint has created two new roles within the business and is currently recruiting for a sales consultant and a sales administrator.

The Silverpoint team will attending the Visual Merchandising and Display Show 18-19 April at Business Design Centre, London, the Foire de Paris 2023, 27 April-8 May at the Paris expo Porte de Versailles, followed by Spoga+Gafa, 18-20 June in Cologne - which is billed as the largest garden lifestyle trade fair in the world.

At these major exhibitions, Silverpoint will be managing the installation of various bespoke stands and other visual merchandising solutions which have been wholly custom designed and manufactured by the firm for their clients here in the UK.

Additionally, at one of the shows (Visual Merchandising and Display Show) the business will also have their own presence with an impactful, fully branded Silverpoint stand to generate additional awareness of its unique offering to companies who want to achieve creative stand out in crowded consumer goods sectors.

Commenting Sean Adams, Director at Silverpoint Display says: “This year is being widely regarded by our clients as ‘year one post Covid’. It is clear that during the pandemic, with budgets on hold for many companies across a two/three year period, coupled with marketing and sales teams having more time to reflect on their ambitions for the brand and creative executions, we are seeing many teams keen to emerge with a really strong creative presence to gain the spotlight at the major exhibitions and also in-store.

“We are very well positioned to benefit from this trend. We work extremely closely with client-side teams to bring their vision to life, with our bespoke British design and British manufacturing capabilities proving a huge draw for many brands. Silverpoint as a business is now benefitting enormously as a result especially in the export market which is seeing us representing our clients increasingly at the key international exhibitions.”

Silverpoint Display serve a national and international client base from its Hazel Grove based HQ, creating impactful bespoke visual merchandising solutions to help brands raise visibility and build reputation, both in-store and at events. The agency designs, produces, coordinates and manages event and exhibition stands, working with both established high street names and smaller brands to build awareness. Silverpoint works in tandem with clients to maximise opportunities which showcase their products and services across the world.

The firm embraces the use of sustainable and recycled materials wherever possible in order to endorse the reduction in their global footprint and those of their clients.

This was posted in Bdaily's Members' News section by Melissa Chawner .